A certificate program in fashion marketing offers coursework and an internship experience. The internship provides hands-on experience in various industries and may lead to mentoring and supervision by a sales or marketing professional. Credit for coursework can often be transferred to an associate's degree program.
Applicants typically only need a high school diploma or GED to enroll. Once enrolled, some programs take only a semester or two to complete, while others could take a year or more. Program length is dependent on coursework and experience requirements.
Certificate in Fashion Marketing Coursework
Courses introduce students to the fashion industry where they can study buying, retailing, fashion promotion, display presentations, and advertising. Students might also study concepts of fashion show production including theme, set design, music, lighting, and press kit development. Programs usually explore business and marketing concepts such as principles of marketing, management, and sales. Some common topics include:
- Financial accounting
- Fashion merchandising and sales
- Fashion marketing and promotion
- Business computing
- Fashion buying and retailing
- Fiber and fabrics
Popular Career Options
Graduates of these programs can find entry-level positions in marketing, public relations, sales, and advertising. Job duties might include product promotion, sales, pricing, and distribution. Individuals could also open their own fashion or consulting business. Some job titles can include:
- Department store buyers
- Visual merchandisers
- Sales associates
- Product developer
- Wholesale supplier
- Market surveyor or researcher
Continuing Education Information
After completing a certificate program, a student could transfer to an associate's or bachelor's degree program in fashion marketing. Associate's degrees and certificates can often be taken online. After completing a bachelor's degree program, graduate study, including opportunities for advanced research, is available in master's and postbaccalaureate certificate programs. Advanced programs teach skills in specialized areas, such as entrepreneurship and fashion management.
Salary Info and Job Outlook
Although the U.S. Bureau of Labor Statistics (BLS, www.bls.gov) does not provide information specific to fashion marketing, it does publish data pertinent to both fashion designers and marketing managers. The BLS predicts that the employment of fashion designers will have a 4% decline between 2019 and 2029, while job opportunities enjoyed by marketing managers will grow by about 7%.
In May 2020, the BLS reported that fashion designers earned a median salary of $75,810; the same source indicated that marketing managers earned a median of $142,170. Market research analysts and marketing specialists earned $65,810 in 2020, per the BLS.
A certificate in fashion marketing teaches students about fashion merchandising, sales and management to prepare them for advanced degree programs in specialized areas. Graduates can expect positive job growth as fashion designers and marketing managers.