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Fashion Marketing Manager: Job Description, Duties and Requirements

Nov 04, 2019

Fashion marketing managers oversee the advertising and marketing campaigns for fashion companies. Read on to discover what the job is like and what the education and experience requirements are for entry into the fashion marketing field.

What Is a Fashion Marketing Manager?

A fashion marketing manager is in charge of appealing to the ideal target audience for a fashion company's products. They use their research and analytical skills to determine the best market for their company, and their business and creative skills to develop strategies and campaigns to increase sales. Fashion marketing managers often work in fast-paced environments and need to stay up-to-date on the latest trends to keep up with consumer demands.

Requirements for Fashion Marketing Managers

Fashion marketing jobs can be competitive. While a bachelor's degree is typically the minimum requirement, many companies prefer applicants to have related experience. A master's degree can also give an individual an edge over the competition.

A bachelor's degree in management, business administration, or marketing is an ideal place to begin the path to a career in fashion marketing. These degrees can be found at many universities and don't have to be obtained through a specific fashion school. However, a fashion marketing degree from a fashion college can provide an individual with a fashion-focused curriculum and environment, as well as connections to relevant internships.

No matter where an individual acquires their degree from, they will need experience in the fashion industry to apply for fashion marketing manager jobs. This can be done by entering an internship with a fashion brand, which is often part of a fashion school's curriculum. Paid work experience in the field also counts.

Additionally, having a master's degree in marketing or a related field can increase an individual's chances of getting hired. If one has a general business/marketing degree, a master's degree in fashion marketing can provide them with advanced knowledge that is specialized in the industry.

Fashion Marketing Job Description

Fashion marketing managers use market research to devise creative business strategies to market their company's products to their ideal customers. They work with a variety of different people and may sometimes lead a team. They may work with fashion brands, stores, or businesses related to fashion. Their typical job duties depend on the particular project they're working on.

Job duties for fashion marketing managers may include:

  • Managing photo shoots for products they're marketing
  • Analyzing marketing results
  • Participating in grand openings of stores
  • Creating a brand's image and story
  • Using the brand's name and story to reach customers
  • Influencing the industry as a whole

The fashion industry moves a lot more quickly than other industries. In order to keep up with trends and consumer demands, fashion marketing managers need to always be thinking of new and creative ways to market products. This includes a lot of research on what their target audience wants and creativity on how to get their product and message across to that audience.

Although creativity is a big part of it, fashion marketing managers also need to be business savvy. Their strategies must always be centered around satisfying customers and increasing sales. This includes being in charge of pricing and distribution. With the goal of maximizing profits, fashion marketing managers research the market to determine the best way to distribute their products and what price they should be.

Fashion Marketing Salary

A fashion marketing salary depends on what area of the country an individual works in. Major cities with large fashion hubs like NYC or Los Angeles typically pay a higher salary. Payscale lists an average salary of $64,579 for all marketing managers in 2019, and the Bureau of Labor Statistics lists the marketing manager job growth outlook as 8% in 2018.

Job Fashion Marketing Manager
Education Bachelor's degree, master's sometimes preferred
Experience internship in the fashion industry, some work experience
Salary (2019)** $64,579 (for all marketing managers)
Job Outlook (2018-2028)* 8% (for all marketing managers)

Sources: *Bureau of Labor Statistics; **Payscale.com

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