Fashion marketing managers oversee the branding and advertising of a company's new or existing products. They are often tasked with monitoring consumer reactions to marketing campaigns and products. It is also common for fashion marketing managers to be in charge of a team of lower-level employees.
A fashion marketing manager is a professional that focuses on publicizing and increasing awareness of a particular brand, such as designer labels or department stores. Individuals employed as fashion marketing managers usually have extensive job experience and an undergraduate degree in an industry-related subject, such as marketing or fashion merchandising.
|Required Education||Bachelor's degree|
|Other Requirements||Work experience|
|Projected Job Growth*||9% between 2014 and 2024 (marketing managers)|
|Median Salary (2015)*||$128,750 (marketing managers)|
Source: *U.S. Bureau of Labor Statistics
Job Description of Fashion Marketing Managers
Marketing managers employed in the fashion industry are tasked with a variety of responsibilities. Individuals working as a fashion marketing manager often help create advertising campaigns and branding efforts. Fashion marketing managers may work for clothing companies, boutiques or outlet chains.
As part of their usual responsibilities, fashion marketing managers assist their employers with analyzing advertising campaigns and monitoring brand quality. Positions with larger companies or corporations often require fashion marketing managers to monitor the reactions of customers and retail outlets to new products and brand initiatives. Fashion marketing managers usually oversee a number of subordinate employees. They may be required to travel extensively in order to prepare new store openings. Fashion marketing managers are also in charge of branding and marketing new products.
Certain fashion marketing management jobs involve public relations. Occasionally, branding or public relations goals require the participation of partner organizations like stores or non-profit charities. Corporations with public stock available for purchase may use fashion marketing managers to handle investor relations and related work.
A bachelor's degree is the minimum level of education necessary to secure a job as a fashion marketing manager. Students looking to enter a career in fashion marketing management should earn a degree in marketing, management or business administration. Employers might be willing to hire candidates without degrees who have substantial employment experience in marketing, management or the retail industry. Graduate education in subjects relevant to professional practice like business administration may lead to advancement.
While pursuing an undergraduate degree in marketing or management, students should consider classes in fashion merchandising and textile sciences. Students can also take classes relating to the operation of a business like accounting or finance.
Salary and Career Outlook
The U.S. Bureau of Labor Statistics (BLS) reports that marketing managers should see an employment increase of 9% between the years 2014 and 2024. Those with expertise in digital marketing are likely to experience the best prospects.
While the BLS does not report on statistics for marketing managers specifically in the fashion industry, it does indicate that in 2015, the majority of all marketing managers made from $66,090 to $187,200 or more per year. Those working in New York, California, New Jersey, Delaware, and the District of Columbia earned the highest wages during that year.
Fashion marketing managers should have at least a bachelor's degree in a field related to management, marketing or business administration. A graduate degree in a related area or significant work experience can help lead to future career advancement.