A floral merchandiser must have an artistic sense and knowledge of flowers as they assist florists in arrangements, displays and customer service. Floral merchandisers may be responsible for ensuring orders are filled accurately and on time and maintaining storage and inventory. Educational requirements for this career vary.
Floral merchandisers assist florists in selling flowers and other products by setting up displays in retail stores and interacting with customers to promote sales. In addition to an appreciation of flowers, merchandisers must be physically fit and able to lift and move merchandise when needed. They also must be able to keep track of inventory and provide customer service. Education requirements for floral merchandisers vary, but candidates can pursue a variety of courses, certificate and degree options in a floral or plant-related field.
|Required Education||Varies by position; completion of courses, a certificate, or an associate's or bachelor's degree in floral design, horticulture or a plant-related field may be beneficial|
|Projected Job Growth (2014-2024)*||-3% for floral designers|
|Mean Salary (2015)*||$27,010 for floral designers|
Source: *U.S. Bureau of Labor Statistics
Job Description of a Floral Merchandiser
Working anywhere flowers are sold, floral merchandisers can be found in flower shops, supermarkets and garden centers. They are instrumental in facilitating sales and serving as liaisons between management and customers. While ensuring that floral products are maintained and displayed properly is an integral part of their jobs, merchandisers are also responsible for attending to customers' needs both in the store and over the phone.
Career data from the U.S. Bureau of Labor Statistics isn't available specifically for floral merchandisers. However, floral designers, which may sell and inventory floral products, were expected to see a 3% decline in jobs from 2014 to 2024. This dip in jobs is due to fewer consumers buying floral arrangements. The mean income of floral designers was $27,010 in 2015, per the bureau.
Duties of a Floral Merchandiser
In addition to maintaining attractive visual displays, floral merchandisers keep track of and care for a company's floral inventory. They are generally expected to be knowledgeable about the types of floral products and services offered by their stores and when those items may be available. Merchandisers may also assist in the cleaning of storage and display areas.
In terms of customer service, floral merchandisers are often hired to be front-end salespeople who interact directly with customers. Their duties include responding to customer questions in a friendly manner and ensuring that customer orders are met in a timely and satisfactory fashion. Merchandisers use their experience with sales techniques, such as listening closely to customers' wishes and suggesting additional relevant purchases, to close sales.
Floral Merchandiser Requirements
While most skills in the floral industry are learned on the job, prospective floral merchandisers may benefit from some postsecondary education. Universities, community colleges and vocational schools offer courses, certificate programs and associate's degree programs in floral design. Students in these programs may study floral arrangement, retail floral design practices and special occasion flowers.
For students interested in pursuing a bachelor's degree, horticulture or botany programs are relevant choices for a floral merchandiser career. Courses offered may include plant propagation, seed science and plant anatomy. On the business side, students may also want to consider majoring in sales to help them with retail customers.
This creative profession requires a combination of an artistic or design sensibility, customer service skills, and the physical ability to lift, move, and arrange plants and flowers. Floral merchandisers help make sales and assist florists. Job growth is in decline for this field over the next several years.