Food Demonstration Manager: Job Description and Requirements

Sep 15, 2019

A food demonstration manager typically works at a stand in a grocery store or trade show, where they exhibit the positive qualities of a particular food product to potential customers. Although no formal education is required for this career, it is essential for food demonstration managers to have a pleasant and outgoing demeanor.

Essential Information

Food demonstration managers are outgoing and friendly personalities who demonstrate food products to potential buyers. They frequently work in venues such as superstores, fairs and trade shows. Although no formal higher education is required, food demonstration managers typically possess a high school diploma or GED. Additionally, employers expect food demonstration managers to have experience in food safety.

Required Education High school diploma or GED
Other Requirements Previous experience working in food safety; certification in relation to food safety, food-borne illness and hygiene might be required
Projected Job Growth (2018-2028)* 5% for all demonstrators
Median Salary (2018)* $28,960 annually for all demonstrators

Source: *U.S. Bureau of Labor Statistics

Job Description

Companies eager to publicize their food products will often hire food demonstration managers. Managers function as the conduit between product and customer, demonstrating how a particular food is exceptionally tasty, useful or exotic. Superstores, fairs, trade shows and other densely populated venues are the most common work environments for demonstrators, because such settings allow them to engage with large numbers of people in a relatively short period.

Job Duties

Food demonstration managers are responsible for persuading customers to sample and purchase food items. Managers work to attract the attention of potential buyers, demonstrate the product and explain its utility or other positive attributes.

One aspect of food demonstration is sales and marketing. Managers must be able to articulate why customers should want to buy the product they are demonstrating. Consequently, managers must have excellent oral communication skills, be friendly and engaging and know how to make a sale. They are sometimes part of the event-planning process and should have some experience with setting up functions.


Food demonstration managers typically need customer service experience. An outgoing and friendly personality will help managers attract potential buyers more easily. Managers should also have an innate sense of marketing and event planning. Some employers require drug and background screenings.

Food demonstration managers are not required to hold a degree, but they should hold a high school diploma or GED. Additionally, most employers expect the manager to have training in food safety and handling. Food protection manager certification might be required in food-borne illness, food safety and hygiene.

Job Outlook

The U.S. Bureau of Labor Statistics (BLS) predicts there will be a an average increase of 5% in job opportunities for demonstrators and product promoters from 2018-2028 ( The agency reported that in 2018, people working in this job earned a median salary of $28,960. Food demonstration jobs are attractive in that they are mostly part-time, and the hours are usually quite flexible. However, shifts are often long, during which the manager must be standing for long periods.

Many food demonstration managers work part-time hours and enjoy rather flexible schedules, however when they are working they have to be prepared for potentially long hours and to be on their feet for extended periods of time. They also need to be comfortable in showcasing a product to large groups of people and cordially persuading these individuals to purchase the product. Candidates for this role often require previous experience working in food safety.

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