Bachelor's degree programs in food marketing and agribusiness can lead toward several different career paths, allowing students to focus on food rules and regulations, food processing agencies, food advertising and the corporate side of the food industry.
Many degree programs in food marketing allow students to select a particular track of study in addition to studying basic marketing principles and data models. Areas of specific focus can include meat science, animal science, dairy processing, sales and promotions, agricultural science, agribusiness, food distribution and production techniques. Students are also encouraged to participate in internships or work experiences in the food marketing industry before graduation.
Bachelor of Science (BS) in Food Marketing
Prospective food marketing students must usually hold a high school diploma or GED and average-to-high marks on standardized tests, such as the ACT and SAT, to enroll in programs offered by 4-year universities or colleges. Students should also have an affinity for math, sales and marketing before enrolling in such a degree program.
Courses in a food marketing degree program are often split between classroom sessions and laboratory meetings, although some schools also arrange field trips to production facilities and processing centers. Some required core courses are listed below:
- Agriculture business management
- Food and agribusiness marketing
- Economics for agribusiness
- Global resources for food
- Financial analysis for agribusiness
- Enterprise management
Popular Career Options
A degree in food marketing opens the doors to several different types of careers at food-related corporations, small businesses, government agencies and marketing associations. Some specific positions available for graduates are listed below:
- Food sales manager
- Marketing account manager, food division
- Agriculture communications professional
- Supermarket manager
- Retail chain owner
- Food and produce broker
- Packing house manager
Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), sales managers in general could expect job growth of 5%, or about as fast as the average for all occupations, from 2018-2028. As of May 2018, the BLS reported sales managers earned a median annual salary of $124,220. Marketing managers could expect job growth of 8% from 2018-2028, and as of May 2018, marketing managers earned a median annual salary of $132,620, according to the BLS.
Continuing Education Information
There are some advanced degree options for students who are interested in pursuing their education in food marketing and agribusiness. An executive master's degree in food marketing can provide industry professionals with an up-to-date overview of the current sales tools and data used in the industry. A Ph.D. in Food Marketing and Sales, meanwhile, can prepare individuals for careers in research and academia.
Individuals may seek a degree in food marketing at the undergraduate level to prepare for careers as sales, retail or marketing managers, among others. The finance and agribusiness coursework included in these programs could also prepare students for graduate studies.