Global enterprises are companies that conduct business internationally. They often have the same types of management positions as smaller companies, but managers must take into consideration the needs and social climates of many different countries. This article takes a closer look at two management positions which may need to function on an international level.
Global enterprise management examines supply chains, management, technology and corporate strategy from a multinational perspective. Some career options for those interested in global enterprise management include global marketing strategy management and farm management.
|Career||Global Marketing Strategy Managers||Farm Managers|
|Education Requirements||A bachelor's degree in public relations, marketing or a related discipline||High school diploma|
|Projected Job Growth (2018-2028)*||8% (for marketing managers)||-1% (for farmers, ranchers, and other agricultural managers)|
|Median Annual Salary (May, 2018)*||$134,290 (for marketing managers)||$67,950 (for farmers, ranchers, and other agricultural managers)|
Source: *United States Bureau of Labor Statistics
Studies in global enterprise management might lead to various career opportunities. Two possibilities include global marketing strategy manager and farm manager.
Global Marketing Strategy Manager
Global marketing strategy managers analyze market research results and design plans to make products and services appealing to people around the world. They pay special attention to marketing goods and services to foreign markets.
As corporations around the world adopt a global business model, the need to develop marketing campaigns that take into account regional and national customs and trends has increased. The U.S. Bureau of Labor Statistics (BLS) reports that job positions for marketing managers are expected to increase faster than the average through 2028. In May 2018, the BLS reported that professionals in the 90th percentile or higher earned $208,000 or more per year, whereas the bottom 10th percentile earned $69,840 or less per year.
Global marketing strategy managers usually need at least a bachelor's degree in public relations, marketing or another business related topic. Master's degree programs in global enterprise management teach concepts and skills useful to those seeking advanced positions in the field. Candidates interested in global marketing learn about the global marketplace, business law and marketing ethics.
Many farms today export crops and provide food to nations all over the world. Farm managers must consider trade issues and global competition when setting product prices and deciding what crops to grow.
Farm managers are responsible for all aspects of the farm, from hiring to crop production. Corporations, universities and private individuals can hire farm managers. According to the BLS, jobs prospects for farmers, ranchers and other agricultural managers are expected to decline through 2028. In May 2018, the BLS reported that workers in the 90th percentile or higher earned $136,940 or more per year, whereas the bottom 10th percentile earned $35,440 or less per year.
There aren't any official licensure standards for farm managers. Some farm manager positions may only require a high school diploma. Larger farms may require a bachelor's degree in agriculture or business management. A master's degree may be necessary for positions dealing with global sales and marketing of food products.
In today's global economy, marketing managers and farm managers may end up working for global enterprises. Although farm management positions may only require a high school diploma and marketing managers a bachelor's degree, further education or certification may be beneficial in competing for international positions.