Global Marketing Degree Program Overviews

Oct 20, 2019

Essential Information

Students interested in obtaining an education in global marketing can pursue a bachelor's degree in marketing or specialize in global marketing while enrolled in a bachelor's program in business administration. Students who hold a bachelor's degree can enroll in a master's program in global marketing.

Applicants to bachelor's and master's degree programs must have a high school diploma or bachelor's degree, respectively. Bachelor's programs require satisfactory standardized test scores. Those applying for a master's program must have satisfactory GMAT scores, a personal statement, professional references, and a resume.

In addition to learning about sales, advertising and marketing strategies, students of bachelor's-level programs might participate in internship experiences. Master's programs focus on topics such as branding, marketing research and product management. Graduate seminars may be required. Those who pass an examination can receive certification from the American Marketing Association.

Bachelor's Degrees in Global and International Marketing

A bachelor's degree program in global marketing prepares students for careers in advertising, product development, distribution, marketing management and a number of other fields. Students usually earn a bachelor's degree in business administration or marketing, during which they focus their study on global or international marketing.

This 4-year degree program features courses in business fundamentals, including accounting, ethics and business law. Students learn about market research, business writing, marketing strategies and other topics in international business. Marketing majors might participate in internships and externships through which they have the opportunity to work in local businesses, earn academic credit and meet potential future employers.

Coursework in this degree program will vary from institution to institution, but all degree programs in global marketing will include general education courses in the liberal arts and sciences and business and marketing fundamentals. Marketing majors are also required to take courses in accounting and business writing. Other courses in this degree program might include:

  • Macroeconomics
  • Consumer behavior
  • Sales
  • Advertising
  • Global business

Master of Science in International Marketing

This graduate degree program focuses on the international business and marketing environment, including cultural and legal issues facing marketing professionals. Because this program focuses on international commerce, prospective students are encouraged to become fluent in a foreign language.

Once enrolled, students learn marketing strategies for the global business marketplace, which include the development, distribution and pricing of international goods. Consumer behavior is also an important area of study; students in these classes learn how different cultures respond to marketing materials and strategies. Management courses teach students how to become effective leaders in the industry. Students might complete internships or attend graduate seminars to complete their education requirements.

Coursework in this degree program includes the study of international business, management and marketing. Students might study e-commerce, supply chain management and entrepreneurship. Other courses in this degree program might include:

  • Product management
  • Global marketing
  • Marketing research
  • Branding
  • International business

Popular Career Options

Graduates who hold a bachelor's degree in global marketing may be employed in a variety of settings, including sales, advertising, market research or product development. Marketing professionals might help to develop websites for e-commerce or produce marketing materials, such as brochures, magazines or commercials. They might work as project managers, creative directors or entry-level marketing managers. Popular career options for graduates might also include:

  • Sales manager
  • Marketing manager
  • Public relations specialist
  • Advertising manager
  • Consultant

Employment Outlook and Salary Info

In 2018, the U.S. Bureau of Labor Statistics (BLS) reported that marketing managers made median annual earnings of $134,290 ( The BLS estimates that marketing managers may have 8% job growth for the years 2018-2028, which is faster than average for all occupations.

Continuing Education Information

Graduates of bachelor's degree programs who are interested in graduate study can enroll in a master's degree program in international marketing. This degree program prepares students for greater leadership roles in the marketing profession, including high-level management positions.

Graduates who hold a master's degree in international marketing can continue their education by enrolling in a Ph.D. degree program in marketing. These doctoral programs prepare students for careers as researchers and college-level educators. Students can often focus on global marketing within these programs as an area of research or study.

Graduates might also consider becoming a member of the American Marketing Association (AMA). The AMA offers continuing education opportunities, a job center and seminars and conferences for career development. Graduates can also pursue the Professional Certified Marketer credential through the AMA.

Bachelor's programs in global and international marketing educate students in business, market research, market strategies, and international business. Master's students learn advanced topics in business, culture, and legal issues.

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