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Global Marketing Manager: Job Description & Career Info

Sep 15, 2019

Working in a variety of industries, a global marketing manager or international marketing manager, often specializes in product development or market research and communicate with international partners. Read over the job description, duties, education requirements, salary, and employment outlook to decide if this is the right spot for you.

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International Marketing Manager Job Description

A global marketing manager, also called an international marketing manager, is responsible for maximizing their firms' international market share and profits. Working in the field of global marketing requires being aware of global market trends and developing products that meet international demands. Global marketing managers also work to establish competitive and profitable pricing strategies.

Education Bachelor's or Master's in Business Administration
Job Skills Creative, competitive, decisive, and multilingual.
Median Salary (2018)* $134,290 (all marketing managers)
Job Growth (2018-2028)* 8% (all marketing managers)

Source: *U.S. Bureau of Labor Statistics

Global Marketing Manager Required Education

Most global marketing managers generally have a bachelor's or master's degree in business administration or marketing. Coursework typically focuses on marketing and includes classes in economics, management, finance, and international business law. Many successful global marketing managers serve as interns at firms during their last years of college; global marketing managers typically arrive at their positions through gradual promotion from more junior roles.

Skills Required

Global marketing managers need to be creative, generating new and innovative ideas. They are often competitive and decisive by nature. Since they frequently communicate with businessmen and women from a variety of different countries, global marketing managers who are fluent in more than one language have an advantage when it comes to gaining foreign clients, according to the Business Marketing Association, www.bma.org.

Global Marketing Manager Salary and Job Outlook

Employment of marketing managers, including those specializing in global marketing, is expected to grow at a faster than average annual rate of 8% from 2018 to 2028, according to the U.S. Bureau of Labor Statistics (BLS). The Business Marketing Association also reports that marketing for most industries will continue to become more international in focus, increasing the proportion of global marketing managers in the marketing industry.

Global marketing managers are generally well compensated, though salaries vary by industry, managerial responsibility, as well as the size of the firm. The BLS reported that marketing managers overall earned a median annual salary of $134,290 in 2018.

Alternate Career Options

Other jobs similar to a global marketing manager that might appeal to you include:

Sales Managers

Having at least a bachelor's degree and experience working as a sales representative, these managers lead their organizations' sales teams by setting goals, developing training programs, and analyzing data. Average job growth of 5% was forecast by the BLS for the 2018-2028 decade, and the median annual salary among sales managers was $124,220 in 2018.

Market Research Analyst

These analysts study market trends to decide what products will sell and how much consumers will be willing to pay for them. They normally have at least a bachelor's degree as well as strong math skills; a master's degree may be required for certain key research positions. During the 2018-2028 decade, the BLS predicts much faster than average employment growth of 20% for market research analyst positions. The agency also reported a median annual wage of $63,120 for analysts as of 2018.

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