There are many online graduate certificate programs in e-commerce management that can be completed entirely online. A bachelor's degree is necessary for admission, and there may be some required prerequisite courses if the student doesn't have a strong undergraduate background in business and management.
In these programs, students get an understanding of the fundamentals of buying and selling over the Internet. Coursework covers the technical side of e-commerce, looking at network security and website development, as well as business management topics such as how to apply traditional marketing principles to e-commerce.
Students can complete an online graduate certificate in e-commerce management in 1-2 years, depending on whether they take classes on a full- or part-time basis. Schools typically require students to complete 6-8 courses to graduate. Some schools enable online graduate certificate students to transfer their credits to a corresponding master's degree program.
Online graduate certificate programs in e-commerce management include foundational e-commerce courses as well as business and information technology courses. Some programs may offer courses in website design and development, database management or computer programming.
This course examines the impact of interactive digital technology on business, specifically the marketing and selling of goods and services. Possible topics include managing e-commerce networks and infrastructure, securing information, protecting digital intellectual property and developing websites that support e-commerce strategies.
Students learn how to apply traditional components of the marketing mix to do business over the Internet. They learn what strategies and techniques to use when targeting customers and advertising, pricing and distributing products online.
Students learn about new strategies for marketing via a mobile platform. They discuss the differences between fixed and wireless e-commerce strategies, security requirements and consumer preferences.
Those who complete an online e-commerce management graduate certificate program can work as e-commerce managers, Internet marketing managers, website developers and information technology managers. As of October 2019, PayScale.com reported that most e-commerce managers had an average annual salary of $70,626 per year. Also according to PayScale.com, most Internet marketing managers had a salary range of $39,000- $73,000 per year during that same time.
Continuing Education Information
Students interested in furthering their education can consider a master's degree in e-commerce management, e-commerce technology or a Master of Business Administration with a concentration in e-commerce management. All of these degree programs are available online.
As more business is conducted over the Internet, professionals can benefit from an online graduate certificate in e-commerce management. In these programs, students can learn how to use design and implement online business strategies and, because courses are offered in a distance format, working professionals don't have to interrupt their careers to get this education.