Graduate Certificate in Public Relations: Program Information

Public relations (PR) students develop persuasive skills, write press releases and use management techniques to compose media and publicity campaigns. Individuals with graduate certificates in PR are ready to advance their careers in marketing, advertising or other communications fields.

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Essential Information

Students in public relations graduate certificate programs develop skills for creating and managing PR campaigns. In addition to taking courses, most students participate in workshops and internships. Through these experiences, students gain hands-on experience maintaining a firm or organization's public image, while working with various stakeholders including customers and competitors.

Applicants to a graduate certificate program in public relations need a bachelor's degree. Some programs require that prospective students already be enrolled in a master's degree program or pass a writing proficiency exam. Most students complete a graduate certificate in public relations within 1-year. Program specializations include education PR and corporate communications.

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Graduate Certificate in Public Relations

Courses in a graduate certificate program in public relations emphasize skills in communications, media and marketing, writing and campaigning. Students explore corporate and individual relationships with society. In addition to core PR concepts, students incorporate subjects from fields such as business into their studies through courses in finance, operations management and marketing.

Course examples include:

  • Media relations
  • Public relations campaigns
  • Corporate communication
  • Managing public issues
  • Advising management
  • Social media strategies

Popular Career Options

According to the Bureau of Labor Statistics, jobs in public relations are expected to grow by 6% between 2014 and 2024. Obtaining a graduate certificate in public relations may lead to employment in a number of fields, including management, fundraising and research. Graduates may find work as:

  • Project managers
  • Survey researchers
  • Public relations specialists
  • Public relation and fundraising managers
  • Marketing managers

A graduate certificate in public relations is a 1-year educational opportunity for individuals who want to improve their strategic writing and media management skills, in order to pursue careers in public image management, marketing, or communications.

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