In a master's program, students learn about topics such as the development of brand identity, product packaging and logos. Graphic communication professionals must be able to develop creative design ideas and use emerging technologies for distribution in order to drive company growth. They may be required to complete a final research project. Most programs require about two years of full-time study.
Prospective students are required to have a bachelor's degree, complete courses in business or graphic design and have field experience.
Master's Degree in Graphic Communication
A master's degree in graphic communication gives students access to well-equipped labs to help them understand the practical facets of graphic media design. A mix of business and technology courses are incorporated into the curriculum; during the program, students build business and marketing skills. Course topics may include the following:
- Electronic publishing
- Multimedia applications
Popular Career Options
Graphic communication professionals often work in the printing, packaging or publishing industries. Specific roles may include:
- Graphic designer
- Web site designer
- Design managers
- Senior developers
- Publishing manager
Employment Outlook and Salary Info
The U.S. Bureau of Labor Statistics (BLS) provides information for graphic communications professionals under graphic designers. From 2014-2024, graphic designers were projected to see a 1% growth in employment opportunities. The mean annual salary for graphic designers was $51,640 in May 2015.
Master's degree programs in graphic design include business and technology courses in the curriculum to build students' marketing skills. Students are trained to develop creative designs so that they could join the industry as graphic designers, web site designers or senior developers that help companies attain business growth.