A graphics communication management job is a supervisory position and so requires experience in management as well as graphic design. Degree programs are available in graphics communication management that can prepare these professionals.
Graphic communications managers combine experience in creating graphic material with office management skills. Many graphic communications managers pursue bachelor's or master's programs, but others rise to the position by starting out as graphic artists. There is no required degree or certification, but experience in the field is an asset. As an advanced position in the graphic design field, becoming a graphic communications manager is a great choice for those interested in managing an effective creative team.
|Required Education||Bachelor's and master's programs in graphic communications management are optional, but many employers require a bachelor's degree in graphic design|
|Projected Job Growth (2018-2028)||8% for all advertising, promotions and marketing managers*|
|Median Salary (2018)||$117,130 for all advertising, promotions and marketing managers*|
Source: *U.S. Bureau of Labor Statistics
Employment Options for Graphic Communications Managers
Graphic communications managers are those that have experience in graphic design and have worked their way up to a supervisor role. Employers often require a bachelor's degree in graphic design. According to the U.S. Bureau of Labor Statistics (BLS), those that move up to higher positions in management usually have one to three years of experience. These individuals might be labeled as department supervisors, directors, or managers (www.bls.gov).
A bachelor's and master's degree can be earned in graphic communications management. Each of these degrees will prepare students for a wide variety of options in a graphics management, as well as the communications field in general.
Graduates from graphic communications management bachelor's programs are geared to enter a wide range of entry-level jobs in the communications field. A few jobs they can hold are graphic designers, imaging specialists, print buyers, production managers, and account managers. Those that have attained a master's in graphic communications management are trained to be graphics managers, marketing managers, advertising managers, digital and print media managers, and design managers.
Salary Information and Career Outlook
According to the BLS, graphic designers earned an annual mean salary of $54,680 in May 2018. Advertising and promotions managers earned a mean salary of $133,090 in May 2018, while marketing managers earned a mean salary of $147,240 the same year. The BLS states that the number of jobs for advertising, promotions and marketing managers was expected to rise as fast as the average through 2028.
Duties of Graphic Communications Managers
Those looking to enter this field must be comfortable hiring and overseeing other workers. They must also ensure that the goals of their departments are met. The graphic communications manager may also review and approve employee graphics creations.
They may also handle office management roles. These duties involve managing office inventory, communicating with clients, and communicating with other departments to ensure production goals are met. For instance, they may talk to a copy writing department about content. They will have to make sure the department does not exceed the company budget and meets production deadlines.
Graphic communications managers also involved in the production of the communications material. They may be required to do design work such as the creation of images and layouts. Graphic communications mangers also sometimes take care of customer service needs, such as deciding on final layouts with clients. And, graphic communications managers might need a firm handle on the production of digital imaging and print technologies, such as sewing and cutting.
A graphics communication manager oversees graphics design teams and usually has experience as a graphics designer. Those who complete a bachelor's degree program can start out as graphics designers, while those who earn a master's are ready to assume management roles. These professionals should be comfortable with their field as well as with overseeing employees and managing an office.