Career Definition for a Graphics Coordinator
The graphics coordinator manages a company's graphics design projects from concept to delivery. An experienced graphics coordinator creates an action plan that coordinates the goal of a project with the steps needed to complete it. It is not uncommon for a graphics coordinator to have multiple projects to coordinate at the same time. Many companies employ full-time graphics coordinators to manage their branding programs, multimedia projects, and their ongoing need for marketing materials. One of the major responsibilities of a graphics coordinator is being the liaison to the client, staff, and vendors involved in the production of a graphics design project.
|Required Education||Associate's or bachelor's degree in fields like graphic design or computer graphics|
|Required Skills||Understanding the creative process and design research, organization and time management|
|Career Outlook (2014 to 2024)*||2% growth for art directors|
|Median Annual Salary (2015)*||$89,760 for art directors|
*Source: U. S. Bureau of Labor Statistics
Entry into the graphics coordinating field generally requires an associate's degree or a bachelor's degree in graphic design. A computer graphics degree from a technical school may also be accepted. Course requirements for a graphic design degree usually include classes in multimedia, computer graphics, desktop publishing, art, photography, and digital design.
In addition to having a degree in the graphic design field, the U.S. Bureau of Labor Statistics (BLS) suggests that additional skills needed for a career as graphics coordinator include having an understanding of design research and the creative process. A successful graphics coordinator knows how to organize and coordinate many tasks under pressure.
Career and Economic Outlook
The BLS expects that the field of art directors, a title comparable to that of graphics coordinator, will grow by 2% from 2014 through 2024. Most of the new jobs for art directors and graphics coordinators will be in the advertising and public relations industries, although the top-paying industry was reported as the apparel, motion picture industry, according to the BLS in 2015. The median salary for art directors was reported as $89,760 by the BLS in May 2015 (www.bls.gov).
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For those who prefer to create artwork and layouts instead of coordinating the entire project, a career in graphic design may be a good fit. Graphic designers take a concept and create artwork using computer software and hand drawings. They also incorporate text, color, formatting and other elements to enhance the appearance of logos, brochures, newsletters and other media materials and documents.
Generally, a bachelor's degree in graphic design or a related art field is required to enter the profession, and potential designers should develop a professional portfolio to show employers their work. Based on data from the BLS, over 3,000 new jobs will be created in this field between 2014 and 2024, an increase of 1%. The BLS measured the median income of graphic designers to be $46,900 in 2015.
Public Relations (PR) Manager
If a job overseeing more than just the art and design tasks of a marketing or advertising campaign is desired, becoming a PR manager is a career to consider. PR managers identify the message a company or organization needs to get out to the public and then designs a campaign that effectively conveys that message. They coordinate activities of many departments to create written and design materials in addition to assigning spokespeople to address media and public inquiries.
A bachelor's degree in communications, public relations or a related field is the minimum education to work in this job, and large companies may require a master's degree. Managers often start out in an entry-level position as a PR specialist and work their way into a management promotion. According to the BLS, public relations and fundraising managers should see a 7% increase in job opportunities from 2014 to 2024. These professionals received a median wage of $104,140, as determined by the BLS in 2015.