Interested students can pursue a hospitality marketing, hotel sales and marketing, or destination marketing certificate program. These programs can be taken by themselves or as a complement to a bachelor's degree program in business or a related field. Some programs require that students complete a practicum or work experience, in addition to traditional coursework.
Students will be required to have a high school education to enroll, and most schools expect students to have prior industry experience, as well as prerequisite coursework in algebra, keyboarding, and composition.
Certificate in Hospitality Marketing
Classes focus on how to market a facility specifically for tourism, travel, or large special events. Topics can include:
- Tourism and hospitality selling
- Destination marketing
- Interpersonal communication
- Issues in destination marketing
- Tour operations marketing
- International tourism and travel
Popular Career Options
People with a certificate in hospitality marketing may find work in the following positions:
- Hotel marketing coordinator
- Chamber of Commerce marketing coordinator
- Convention planner
- Meeting planner
- Restaurant marketing coordinator
Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics, employment of all marketing research analysts and marketing specialists is expected to increase 20% between 2018 and 2028. Payscale.com notes that marketing associates earn median salaries of $46,025 as of 2019.
Continuing Education and Certification Information
Hospitality professionals hoping to advance their careers may wish to earn an undergraduate or graduate degree in a hospitality-related field. Many employers prefer candidates have a bachelor's degree, according to the U.S. Bureau of Labor Statistics (BLS). Programs at the associate's, bachelor's, and master's degree levels are available in hospitality management, travel, and tourism.
Professional associations offer the opportunity for continuing education and certification to professionals in the field. For example, those who want to work in meeting planning can seek out a Certified Meeting Professional (CMP) designation from the Convention Industry Council. The requirements for this designation include at least three years of professional meeting experience and the passing of an exam.
The Society of Government Meeting Professionals (SGMP) offers the Certified Government Meeting Professional credential. As with the CMP credential, it is not required in the field but may be helpful. To qualify, an individual must be a member of the organization for at least a year. To become a member, a candidate has to show employment within a federal, state, or local government or firm that works with the government. Candidates also must take a three-day course and pass an exam.
A hospitality marketing certificate program can prepare students for entry-level marketing roles with hotels, restaurants, and similar organizations. Graduates of these programs may also go on to pursue bachelor's degrees or voluntary certification, both of which may increase job prospects.