Hotel management courses are offered at many colleges and universities as part of academic programs leading to professional certificates, undergraduate degrees or graduate degrees in hospitality management or hotel administration. Some institutions may also offer doctoral degrees in this field.
Here are some of the core concepts you'll encounter while studying hotel management:
- Management basics
- Service industry principles
- Hospitality cash management
- Regulatory standards for hotels
List of Courses
Managing Customer Relationships Course
People who take this course learn effective strategies for managing customer relationships within the hospitality industry. They examine ways to satisfy customer demand through a change in the culture, structure and goals of an organization. Topics include guest satisfaction, consumer behavior and expectations, reward and loyalty programs, service quality and effective communication. This course is often taken near the beginning of an undergraduate program.
Food and Beverage Course
This class discusses the challenges faced in food and beverage operations. Students explore types of service, kitchen and dining room structures, pricing, staffing, purchasing, inventory and cost controls. Case studies and guest lecturers often provide individuals with information on industry trends and outlooks, along with real-world experiences.
Hospitality Finance and Accounting Course
In this course, individuals develop an understanding of the accounting and financial processes involved in hotel operations. Basic financial concepts are taught to improve decision-making. Students learn to read income statements, balance sheets and cash flow statements, as well as to gauge profit and loss ratios. Both undergraduate and graduate versions of this course are common.
Hotel Marketing Course
In this course, students discover how successful marketing and brand recognition campaigns can generate revenue for a company. Marketing concepts such as segmentation, brand analysis, marketing principles, Internet marketing, advertising and public relations are explored. Individuals examine various market research methods, including focus groups, testimonials and interviews, surveys and models.
Technology for the Hospitality Industry Course
Students gain an understanding of the computer systems and software programs commonly used in the hospitality industry. They learn about management information systems and how the Internet and information technology can influence business goals. Topics covered include e-commerce, e-marketing and online information.
Hospitality and the Law Course
Managing hotel operations requires a general understanding of the rules, regulations and laws that apply to the hospitality industry. Students examine the legal aspects of the hotel-guest relationship, food and beverage operations, employee contracts and franchise agreements. This course covers employer-employee union relationships, including negotiations, arbitration and media