How to Be a Celebrity Manager: Education and Career Roadmap

Mar 03, 2020

Research the requirements to become a celebrity manager. Learn about the job description and read the step-by-step process to start a career in celebrity management.

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Should I Be a Celebrity Manager?

Celebrity managers represent and advance the careers of artists, personalities, and athletes. These managers must have strong business acumen and the ability to create opportunities. A dynamic personality and excellent communication skills are necessary, as well as a willingness to take risks. Travel is sometimes required.

Career Requirements

Degree Level Bachelor's degree
Degree Field(s) Marketing, public relations, media
Experience Considerable amount of work experience or training is required
Certifications The Public Relations Society of America offers a voluntary certification for PR managers
Key Skills Persuasion, communication, negotiation, time management
Salary (2018)* $66,040 per year (median salary for managers and agents of artists and performers)

Source: *U.S. Bureau of Labor Statistics

Steps to Be a Celebrity Manager

Step 1: Complete a Bachelor's Degree Program

A bachelor's degree is often necessary to obtain a job at a talent or sports management company or agency. Celebrity management requires strength in communications, business, and finance. The emphasis of the four-year degree can be just about anything, including arts management, public relations, business administration, accounting, literature, or film. It may be helpful to select a university or college in a major entertainment or sports market, such as Los Angeles or New York, where there are more opportunities to make contacts and work in the field.

While in school, it is a good idea to seek internships with entertainment companies, talent agencies, public relations firms, or any related businesses. Although these positions may involve more perfunctory administrative duties, they are important places to meet people who work in the industry and make contacts. Professionalism is vital at all times. Interns should always show up on time, perform every task requested, and be personable. If invited, they should attend events and parties where they can take business cards and start building a reputation as a talented, likable, and hardworking individual.

Step 2: Gain Work Experience

According to the U.S. Bureau of Labor Statistics (BLS), public relations managers and those in similar positions are required to be trained on the job or in a more formal setting. Entry-level positions are intended for individuals to work their way up to manager jobs. Entry-level employees usually sort mail and files, schedule meetings, answer phones, create spreadsheets, and execute any other function to aid managers. Only after gaining experience can aspiring managers begin to work on their own.

Aspiring celebrity managers should consider earning certification. While certification is not required, it does show competency and drive. The Public Relations Society of America, for example, offers a certification program for public relations managers.

Step 3: Weigh Options and Opportunities

The State of California Employment Development Department projected more than 17.7% growth in the profession from 2016-2026. The job potential within each state was predicted to vary. Those with the most formal education and work experience will see the best prospects. Entry-level job competition is expected to remain strong.

Additionally, the U.S. Bureau of Labor Statistics reported that those individuals with an understanding of social media will have good job prospects as more and more people are using social media, such as Facebook and Twitter, to communicate with the public.

Celebrity managers have experience in the field and typically possess a bachelor's degree, though majors vary and might include public relations, business, or arts management, to name a few.

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