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How to Become a Fashion Marketing Director: Career Roadmap

Explore the requirements to become a fashion marketing director. Learn about the job description and duties and the step-by-step process that can help you start a career as a fashion marketing director. View article »

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  • 0:06 Fashion Marketing Directors
  • 0:40 Career Skills & Info
  • 1:27 Step 1: Earn a Degree
  • 2:00 Step 2: Work Experience
  • 2:29 Step 3: Master's Degree
  • 2:53 Step 4: Stay Current

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Video Transcript

Fashion Marketing Directors

Fashion marketing directors help create promotions and advertisements that are geared towards informing and attracting consumers to a company's fashion services and products. By estimating the demand for various fashion products, a fashion marketing director can create a marketing strategy to maximize sales.

Fashion marketing directors work with top executives to develop marketing strategies and are often required to put in overtime hours or travel when necessary. This is an upper-level position that typically requires several years' worth of experience.

Career Skills & Info

Degree Level Bachelor's degree required; master's degree preferred by some employers
Degree Field Marketing or closely related field
Experience Varies by position and employer, but can include 3-5 years of professional experience
Key Skills Critical thinking, decision-making, and judgment; good analytical and reasoning abilities; be familiar with industry-specific software, such as those used for customer relationship management (CRM) and data-based queries
Salary (2015) $128,750 (median yearly salary for all marketing managers in general)
Career Outlook Opportunities for employment were expected to increase by 9%, or faster than average, for 2014-2024

Sources: U.S. Bureau of Labor Statistics, Job postings from employers (November 2012), O*NET Online

Let's explore some of the steps involved in becoming a fashion marketing director a little further.

Step 1: Earn a Degree

Fashion marketing directors need to have at least a bachelor's degree. Aspiring candidates may want to consider pursing a program in fashion marketing and management or a closely related field. Undergraduate coursework may include topics in fashion merchandizing and product distribution, advertising, global marketing, and retail management.

Success Tip:

Complete an internship. Internships are recommended for fashion marketing directors. These experiences allow prospective fashion marketing directors to see what the industry is like at the entry-level.

Find schools that offer these popular programs

  • Auctioneering
  • Business Marketing Operations
  • Fashion Merchandising
  • Hospitality Marketing Operations
  • Insurance, General
  • Marketing for Apparel and Accessories
  • Marketing for Travel and Tourism Operations
  • Modeling
  • Real Estate Sales, Appraisal, and Finance
  • Special Product Marketing
  • Tourism Promotion Operations
  • Vehicle and Vehicle Parts Marketing

Step 2: Work Experience

New graduates can acquire some relevant work experience through entry-level positions in fashion, such as an assistant buyer or a retail sales associate. Some marketing positions may also be available. Entry-level experience can help aspiring professionals qualify for mid-level positions and establish valuable work contacts. Although requirements for fashion marketing director positions vary by employer, they can include three to five years of professional experience.

Step 3: Master's Degree

Some employers may prefer applicants with a master's degree. A Master in Business Administration (MBA) with a concentration in marketing is one option to consider. Many schools also offer graduate programs in fashion marketing and management. These programs can provide students with an excellent combination of business and fashion experience and teach them how to properly market products or services in the fashion industry.

Step 4: Stay Current

Experience and leadership qualities can help aspiring fashion marketing directors advance in the field. Many employers offer management training programs. Fashion companies also encourage employees to pursue continuing education. Fashion marketing directors must remain current and up-to-date on trends in the fashion world to ensure that their companies are marketing the latest styles and designs, especially as both can change so quickly.

Remember, you'll need a bachelor's degree in fashion marketing and management or a related major and experience in the field to qualify for a job as a fashion marketing director. In May 2015, marketing managers overall earned a median annual salary of $128,750.

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