How to Become a Product Manager for a Toy Company

Research the requirements to become a product manager for a toy company. Learn about the job description and read the step-by-step process to start a career in toy company product management. View article »

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  • 0:00 Should I Become a Toy…
  • 0:31 Career Requirements
  • 0:55 Steps to Become a Toy…

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Video Transcript

Should I Become a Toy Company Product Manager?

Product managers supervise all aspects of a product line, from conception to creation and distribution. They also ensure the achievement of company goals with respect to safety and quality. Tight deadlines and long hours are often a part of this competitive industry. PayScale.com reported the median annual salary for a product manager was $89,763 in 2016.

Career Requirements

Degree Level Bachelor's degree
Degree Fields Marketing, business administration, or a related major
Experience Several years of experience in product or retail management
Key Skills Excellent oral and written communication; interpersonal and organizational skills; flexibility and creativity; familiarity with presentation, spreadsheet, and database software

Source: U.S. Bureau of Labor Statistics

Steps to Bevcome a Toy Company Product Manager

Step 1: Earn a Bachelor's Degree

You can prepare for the career by pursuing bachelor's degrees in business administration, marketing, or related fields. These programs typically include courses in:

  • Finance
  • Advertising
  • Strategy
  • Corporate law
  • Production management

Commonly, such areas of study are offered through Bachelor of Business Administration programs or Bachelor of Science programs with the appropriate major.

Success Tip:

Complete an internship. Toy company internships can provide experience in development, manufacturing, and sales. Large corporations such as Hasbro and Mattel offer design and engineering programs for students to gain foundational knowledge of toy company operations.

Step 2: Gain Work Experience

You can start in entry-level design or production jobs before advancing to management. These positions may familiarize you with the company's structure and teach you how to solicit buyers, track product distribution sites, leverage costs, and manage liability. With experience, you may become a brand manager and oversee a larger group of products.

Success Tip:

Join a professional organization. The Toy Industry Association offers its members access to industry events, networking opportunities, and business benefits. You can also take advantage of continuing education that may cover new safety measures, market trends and innovative products.

Step 3: Consider a Graduate Degree

In some cases, employers of product managers may prefer a master's degree holder for more complex or advanced positions. Master of Business Administration programs may include a product management concentration option, and Master of Science in Industrial Management programs are also available. A specific concentration in toy production will probably not be offered, but programs commonly include relevant coursework in areas like marketing research, consumer behavior, safety law, systems management, and product development. Such a degree program can be particularly beneficial to individuals who aspire to work for large operations, overseeing production.


To become a product manager, you'll need at least a bachelor's degree and work experience in the field.

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