How to Become an Entertainment Publicist

Learn how to become an entertainment publicist. Research the education requirements, training information, and experience required for starting a career in the entertainment publicity field. View article »

View 10 Popular Schools »

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

94% college-bound high school students
…said it was important to communicate with colleges during the search process. (Source: Noel-Levitz 2012 trend study)

Select a school or program

View More Schools
Show Me Schools
  • 0:02 Career Info
  • 1:13 Earn Bachelor's Degree
  • 2:08 Find Entry-Level Position
  • 3:08 Advance Your Career
  • 3:40 Get Certified

Find the perfect school

Video Transcript

Career Info

Degree Level Bachelor's degree
Degree Fields Public relations, communications, journalism, business or English
Key Skills Interpersonal, oral and written communication, organizational, problem-solving, and research skills; computer skills including graphics, video creation and editing, web page creation, and web platform development software
Experience Entry-level work experience typically required
Certification Voluntary certification available
Salary $56,770 (2015 median for public relations specialists)

Sources: U.S. Bureau of Labor Statistics (BLS), O*Net Online

Entertainment publicists operate the public image machine of actors, musicians, and other high-profile clients. Entertainment publicists also promote their clients by writing press releases and pitching potential news stories to journalists. They may also compile media kits for their clients and handle sensitive press issues. According to the U.S. Bureau of Labor Statistics, the job pays well, but is high-stress. Long work hours and overtime are common. More careers in entertainment public relations are available in metropolitan cities, such as Los Angeles and New York.

These professionals should have strong oral and written communication skills, organizational and problem-solving skills, computer skills, and knowledge of video creation, editing, web page creation, and web platform development software.

In 2015, the U.S. Bureau of Labor Statistics reported that public relations specialists earned a median annual salary of $56,770.

Earn a Bachelor's Degree

A bachelor's degree program in public relations prepares students for work as entertainment publicists through courses in public relations, communications, promotional writing, business, and marketing. These programs usually teach students how to write press releases and use the Internet and social media platforms to get clients' messages to the public. Some programs offer students the opportunity to work on publicity projects for real clients.

An internship during college in public relations or publicity, ideally one in the entertainment industry, can offer learning and networking opportunities. Interns gain hands-on experience by performing entry-level tasks and working with public relations professionals and entertainment figures. Some colleges offer an internship as part of the requirements for the degree program.

Find schools that offer these popular programs

  • Advertising
  • Health Communication
  • Organizational Communication
  • Political Communication
  • Public Relations

Find an Entry-Level Position

Typically, public relations specialists start off in lower-level positions as assistant publicists. Their duties might include writing press releases, clipping news articles, fact-checking, and putting together information to be used for brochures and speeches. According to the BLS, some larger public relations agencies run training programs for new employees. If found to be a hard worker with exceptional problem-solving skills, an entry-level employee may be promoted to higher positions and entrusted with more responsibilities.

Joining organizations like the Public Relations Society of America (PRSA) and the International Association of Business Communicators can give entertainment publicists access to accredited training programs and networking opportunities. These resources can help entry-level professionals get ahead in the industry.

Advance Your Career

Positions as entertainment publicists typically require several years of experience, according to job postings from employers in August 2015. Typical job duties may include leading the creation of publicity campaigns, establishing relationships with the media, and organizing special events to promote clients. Urban areas with a sizable celebrity population, such as New York and Los Angeles, are typically home to many of these types of jobs.

Get Certified

The Universal Accreditation Board offers certification to qualifying public relations specialists who are members of PRSA. Individuals who want to apply for this certification should have at least five years of work experience. Candidates are tested in ten basic competencies. This accreditation is good for life; however, the accredited individual must maintain membership in PRSA and continue to participate in continuing education programs.

Those aspiring to work as entertainment publicists should earn at least a bachelor's degree in public relations, communication, or a similar field, before going on to complete an internship, get an entry-level position, and work their way up in the industry.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma of GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

    • MBA Marketing and Advertising Concentration

    What is your highest level of education completed?

    • MA in Communication
    • Post-Bachelor's Certificate in Applied Research for Communication
    • Certificate in Science, Technology, and International Security Studies

    What is your highest level of education?

    • Master of Arts in Strategic Communication
    • Master of Arts in Strategic Communication - Advocacy and Social Impact Concentration

    What is your highest level of education?

  • What is your highest level of education?

  • What is your highest level of education?

    • Master of Science in Communication
    • Graduate Certificate in Strategic Communication Management

    What is your highest level of education?

    • BS - Business Administration - Marketing
    • BS - Business Administration - Digital Marketing

    What is your highest level of education?

    • Accelerated MBA Marketing Management
    • MBA Marketing Management
    • BAM in Marketing Concentration
    • BAOL in Marketing Concentration

    What is your highest level of education?

    • DBA with an Emphasis in Marketing
    • Bridge (Doctor of Business Administration with an Emphasis in Marketing)
    • MBA: Marketing
    • M.A. in Communication with an Emphasis in Education
    • BS in Marketing

    What is your highest level of education?

    • Master of Business Administration - Marketing
    • Certificate: Post Conflict State Reconstruction and Sustainability

    What is your highest level of education?

Find your perfect school

What is your highest level of education?