How to Become an Image Consultant: Education and Career Roadmap

Research the requirements to become an image consultant. Learn about the job description, and read the step-by-step process to start a career in image consulting.

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  • 0:01 Should I Become an…
  • 0:49 Career Requirements
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Should I Become an Image Consultant?

Image consultants help people cultivate a professional or updated appearance. They may work with businesses and/or individual clients to make changes to their looks, communication skills and behavior. Many consultants specialize in a certain area, such as clothing, social etiquette or public speaking. A large portion of these consultants are self-employed and must spend a great deal of time marketing themselves and finding new clients. People in this position typically have relevant formal training and certifications offered by product vendors and a variety of image consulting associations. A median annual salary of $56,474 was reported for PR consultants by in January 2016.

Career Requirements

Degree Level None; training programs and degrees available
Degree Fields Image consulting, marketing, mass communications, or public relations
Experience Experience varies by position; some jobs may be entry-level
Key Skills Ability to understand clients' needs
Salary $56,474 (2016 median salary for all PR consultants)

Sources: Association of Image Consultants International, U.S. Bureau of Labor Statistics,

There is no standard education requirements to become an image consultant, but training programs are available in image consulting, marketing or public relations. You'll also need experience, but the amount varies by position, and some jobs may be entry-level. It is important that you have the ability to understand clients' needs.

Steps to Become an Image Consultant

Let's learn about the steps it takes to become an image consultant.

Step 1: Complete a Training Program

No standard education requirements exist for image consultants, but training programs are available in the field. These programs may cover certain aspects of fashion, such as colors and business wear, as well as areas such as nutrition and communication. Some image consultants may pursue a degree in mass communication or public relations, which provide information on effective interpersonal communication, public speaking and relaying specific messages. Additional courses in marketing and finance can help independent consultants effectively promote their services to clients and operate a budget.

Step 2: Gain Work Experience

Prospective image consultants may first gain experience working with a public relations or fashion marketing firm to understand how image affects the overall branding of a client. These opportunities can also help consultants to learn about targeted audiences and how companies and people project a certain image.

They may also start their careers by working as part-time consultants until they can create a portfolio and build their clientele. Potential clients include businesses looking to improve the quality of their workers' dress style and celebrities who need styling services for an event. Public figures, such as politicians, may also hire image consultants to develop a presentable look before an appearance. Any company that deals with fashion may use image consultants for various projects.

Step 3: Join a Professional Organization

Groups such as the Association of Image Consultants International offer networking, continuing education and certification opportunities to their members. Image consultants who join these types of organizations may be able to further their careers.

To become an image consultant, you'll need to complete a training program and gain experience in the field.

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