Becoming an Internet Marketing Consultant
|Degree Level||Bachelor's degree|
|Degree Fields||Marketing, computer science, statistics, or a related discipline|
|Certification||Voluntary; available from the Institute of Management Consultants USA|
|Key Skills||Manage pay-per-click campaigns; copy writing, search engine optimization, website marketing, advertising copy, and website analytics skills; creating ads, graphics, and website landing pages; familiarity with Google AdWords, e-mail campaigns, and advanced Microsoft Excel|
|Salary||$42,900 (2020 median for internet marketing specialists)|
Sources: Monster.com job postings found in December 2012, PayScale.com, Institute of Management Consultants USA
Internet marketing consultants handle a company's online advertising and Web presence. Their goals often include increasing the amount of traffic or sales a company receives via their website. For this purpose, they may work with online advertising plans, e-mail campaigns, search engine optimization techniques and website analytics. Workers in these positions may interact with Web content, information technology, marketing or advertising departments. Many work hours might be spent seated at a desk in front of a computer.
Internet marketing consultants should have some key skills, including:
- Copy writing skills
- The ability to manage pay-per-click campaigns
- An understanding of search engine optimization
- The ability to conduct website analytics
- A familiarity with Google AdWords and e-mail campaigns
- Proficiency in advanced Microsoft Excel
According to PayScale.com, internet marketing specialists earned a median salary of $42,900 in 2020.
Earn a Bachelor's Degree
According to the U.S. Bureau of Labor Statistics, classes in marketing, sales, consumer behavior and market research are related to working in the field of marketing. Aspiring internet marketing consultants can earn a bachelor's degree in business administration, marketing or internet marketing. Classes in these programs may cover topics like consumer behavior, sales, social media optimization, website advertising, marketing businesses and digital imaging.
Students in business administration or marketing programs may not receive instruction in computer programming concepts or website design. Classes in these topics may be available from other school departments and could count towards the general education requirements included in most bachelor's degree program curriculum. Completing computer-related classes could better prepare individuals to work in the field of internet marketing after graduation.
Begin Working in the Field
Most internet marketing consultant job positions require experience working in marketing. Recent bachelor's degree program graduates can obtain this experience by working in an entry-level position in the field. Individuals in these positions may collect and analyze complex data sets of consumer trends to provide advice about marketing tactics.
Work as a Consultant
Internet marketing consultants may practice independently or be employed by large firms. Many begin a career in a firm before branching out to offer their services as a consultant. These consultants provide advice to clients about internet marketing techniques for sales or advertising purposes.
The Institute of Management Consultants USA offers the Certified Management Consultant (CMC) designation. This credential is available at three levels: basic for individuals with 3-9 years of management consulting experience, experienced for individuals with ten or more years of consulting experience and management for individuals with at least 20 years of experience. Typically, earning any of the three levels of this credential requires passing written and oral exams. These certifications may increase job prospects and create opportunities for career advancement.
To sum up, a bachelor's degree in a field a such as marketing or business administration in addition to on-the-job experience and voluntary certification can help an aspiring internet marketing consultant secure a job and advance in the field.