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How to Choose a Copywriting School

Very few schools offer degree programs in copywriting; however, related programs are widely available and offer a way into the field. Advertising, marketing, public relations, English and communications degree programs are a few options for aspiring copywriters.

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Copywriters are responsible for producing content for promotional materials, such as advertisements, brochures and newsletters; creativity, attention to detail and good writing skills are essential. Most people, however, seek a bachelor's degree in advertising or marketing with a concentration in copywriting.

Schools with Copywriting Courses

Programs that encompass training in copywriting are offered at these institutions.

College/University Location Institution Type Degrees Offered Undergraduate Tuition and Fees* (2015-2016)
Temple University Philadelphia, PA 4-year, Public Bachelor's, Master's, Doctoral, Graduate Certificate $15,188 (In-state)
$25,494 (Out-of-state)
University of Alabama Tuscaloosa, AL 4-year, Public Bachelor's, Master's, Doctoral $10,170 (In-state)
$25,950 (Out-of-state)
University of Miami Coral Gables, FL 4-year, Private, not-for-profit Bachelor's, Master's, Doctoral $45,724
University of Texas at Austin Austin, TX 4-year, Public Certificate, Bachelor's, Master's, Doctoral $9,806 (In-state)
$34,676 (Out-of-state)
Loyola University Chicago Chicago, IL 4-year, Private, not-for-profit Bachelor's, Master's, Doctoral $40,426
University of Minnesota Minneapolis, MN 4-year, Public Certificate, Bachelor's, Master's, Doctoral, Graduate Certificate $13,790 (In-state)
$22,210 (Out-of-state)
Boston University Boston, MA 4-year, Private, not-for-profit Certificate, Bachelor's, Master's, Doctoral $48,436
University of Oklahoma Norman, OK 4-year, Public Bachelor's, Master's, Doctoral $10,090 (In-state)
$23,476 (Out-of-state)
University of Houston Houston, TX 4-year, Public Bachelor's, Master's, Doctoral $8,759 (In-state)
$20,519 (Out-of-state)
Texas Tech University Lubbock, TX 4-year, Public Bachelor's, Master's, Doctoral $8,028 (In-state)
$17,388 (Out-of-state)

Source: *National Center for Education Statistics (NCES)

School Selection Criteria

In deciding how to go about learning the art of copywriting, there are a few factors to keep in mind.

  • Copywriting-related degree programs may be found in both community colleges and universities, so students may consider how much time and money they want to spend earning their degree.
  • Labs vary between schools; the best ones operate as student-run advertising or marketing firms.
  • Schools that offer internships through a partnership with a local media outlet, publication or organization may give graduates a leg up on the competition when it comes to finding a job.
  • In some cases, an associate degree in liberal arts or English may be a sufficient start, so students should verify program prerequisites.

Associate of Arts Degree Programs

Many of these two-year programs are designed to transfer to four-year colleges and universities. Associate degree programs in English, creative writing and mass communications are options.

Bachelor's Degree Programs

Since copywriting degree programs are all but nonexistent, students should seek a related bachelor's degree with a specialization in copywriting. Suitable programs include those options previously stated.

Master of Arts in Advertising

A Master of Arts in Advertising or a Master of Arts in Advertising with a copywriting concentration provides students with advanced courses in copywriting techniques for advertising. Students build a portfolio to provide work samples to future employers.

Choosing a copywriting school can be complicated, because there are a number of degree options that may encompass these skills as part of the curriculum. Students should review the course options carefully and be certain that they select a program the fits their long-term career goals.

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