Copywriters are responsible for producing content for promotional materials, such as advertisements, brochures and newsletters; creativity, attention to detail and good writing skills are essential. Most people, however, seek a bachelor's degree in advertising or marketing with a concentration in copywriting.
Schools with Copywriting Courses
Programs that encompass training in copywriting are offered at these institutions.
|College/University||Location||Institution Type||Degrees Offered||Undergraduate Tuition and Fees* (2015-2016)|
|Temple University||Philadelphia, PA||4-year, Public||Bachelor's, Master's, Doctoral, Graduate Certificate|| $15,188 (In-state)
|University of Alabama||Tuscaloosa, AL||4-year, Public||Bachelor's, Master's, Doctoral|| $10,170 (In-state)
|University of Miami||Coral Gables, FL||4-year, Private, not-for-profit||Bachelor's, Master's, Doctoral||$45,724|
|University of Texas at Austin||Austin, TX||4-year, Public||Certificate, Bachelor's, Master's, Doctoral|| $9,806 (In-state)
|Loyola University Chicago||Chicago, IL||4-year, Private, not-for-profit||Bachelor's, Master's, Doctoral||$40,426|
|University of Minnesota||Minneapolis, MN||4-year, Public||Certificate, Bachelor's, Master's, Doctoral, Graduate Certificate|| $13,790 (In-state)
|Boston University||Boston, MA||4-year, Private, not-for-profit||Certificate, Bachelor's, Master's, Doctoral||$48,436|
|University of Oklahoma||Norman, OK||4-year, Public||Bachelor's, Master's, Doctoral|| $10,090 (In-state)
|University of Houston||Houston, TX||4-year, Public||Bachelor's, Master's, Doctoral|| $8,759 (In-state)
|Texas Tech University||Lubbock, TX||4-year, Public||Bachelor's, Master's, Doctoral|| $8,028 (In-state)
Source: *National Center for Education Statistics (NCES)
School Selection Criteria
In deciding how to go about learning the art of copywriting, there are a few factors to keep in mind.
- Copywriting-related degree programs may be found in both community colleges and universities, so students may consider how much time and money they want to spend earning their degree.
- Labs vary between schools; the best ones operate as student-run advertising or marketing firms.
- Schools that offer internships through a partnership with a local media outlet, publication or organization may give graduates a leg up on the competition when it comes to finding a job.
- In some cases, an associate degree in liberal arts or English may be a sufficient start, so students should verify program prerequisites.
Associate of Arts Degree Programs
Many of these two-year programs are designed to transfer to four-year colleges and universities. Associate degree programs in English, creative writing and mass communications are options.
Bachelor's Degree Programs
Since copywriting degree programs are all but nonexistent, students should seek a related bachelor's degree with a specialization in copywriting. Suitable programs include those options previously stated.
Master of Arts in Advertising
A Master of Arts in Advertising or a Master of Arts in Advertising with a copywriting concentration provides students with advanced courses in copywriting techniques for advertising. Students build a portfolio to provide work samples to future employers.
Choosing a copywriting school can be complicated, because there are a number of degree options that may encompass these skills as part of the curriculum. Students should review the course options carefully and be certain that they select a program the fits their long-term career goals.