Instructional Media Developer: Job Description, Duties and Salary

Sep 25, 2019

Instructional media developers put together videos designed to help teach others. Earning over $50,000 annually, instructional media developers are responsible for using different types of media to help train specialists or inform students on a topic. They need a bachelor's degree and education experience.

Essential Information

Instructional media developers find ways to incorporate different types of instructional media within various learning environments. For example, they may film academic lectures and then upload those videos onto educational websites for students to view. Instructional media includes audio recordings, films, PowerPoint presentations, interactive games, websites, news articles, and much more.

Instructional media developers often work for schools and educational organizations, but they may also work in human resource departments as training specialists. Most of these professionals have a bachelor's degree, and most employers require work experience in training and development, instructional design or teaching.

Required Education Bachelor's degree
Other Requirements Related work experience
Projected Job Growth (2018-2028) 9% (training and development specialists)*
Median Salary (September 2019) $59,772 annually**

Sources: *U.S. Bureau of Labor Statistics, **

Instructional Media Developer Job Duties

In January 2015, job postings for instructional media developers and instructional technology specialists listed on indicated that employers expected workers to identify instructional media needs. To do so, instructional media developers collaborate with other staff members to determine what topics need to be taught. Developers also review the current instructional media programs and identify better ways to use existing materials. They also make purchasing recommendations and devise implementation strategies.

Many of these same job postings also show that employers wanted developers who could train staff members to use different types of instructional media. Training duties could include teaching staff members in one-on-one sessions or training larger groups during instructional media workshops. For training sessions, instructional media developers would be expected to create training manuals and other necessary materials.

Another key job duty listed on several job postings mentioned above included monitoring instructional media on-site. To monitor this information, developers may run frequent systems checks. Since developers often recommend purchasing instructional media through third-party vendors, developers may also have to communicate with these vendors if system errors occur. Developers also have to fix problems with the instructional media programs, which could involve working with computer technicians or other equipment repair workers.

Instructional Media Developer Salary

According to, instructional technology specialists conduct many of the same job duties as instructional media developers. As of September 2019, showed that the median salary for instructional technology specialists was $59,772. Looking at the range of salary statistics reported by in September 2019, the lower twenty five percent of instructional technology specialists earned salaries of $51,348 or less, whereas the upper twenty five percent earned $69,458 or more.

Instructional media developers are tasked with coordinating, developing, promoting and facilitating educational media in a variety of platforms. They must be organized, creative and have a passion for education. The median salary for this profession was about $59,772 in 2019.

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