Interactive media bachelor's degree programs include the study of emerging technologies in social media, website design, and game development. Graduates may work on creative entertainment projects or help companies increase brand visibility. A wide variety of interactive media bachelor's degree programs are available on-site and online. Those looking for even more online opportunities might explore graphic design programs. Some programs prepare students to take the Certified Internet Web Professional Associate Design Specialist Certification exam.
Prerequisites for this four-year program include a high school diploma or equivalent. The completion of math, visual arts, and communications courses is recommended. Other requirements include specific software and technology that may be needed for online programs. The program is also available at the master's degree level.
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- Multimedia and Digital Communication
Bachelor of Science in Interactive Media
Programs in interactive media simultaneously teach students to tell stories and understand how humans prefer to interface with computers. Prior to the popularity of the internet, interactive media meant video games or 'Choose Your Own Adventure' books. Today, interactive media applications range from guided walking tour iPhone applications to websites. Modern interactive media also takes many other forms, from socially conscious games to music videos, which can be tailored to a single viewer based on information submitted. Because of the constantly changing and expanding nature of technology, programs need to teach a wide variety of topics such as:
- Web page design
- Digital photography
- Scripting languages
- Media law
- Interactive animation
- Computer-human interaction
Students may find several related bachelor's degree programs in subjects like media art and game design. These programs can also prepare individuals for design and animation jobs and may be completed online:
- Bachelor of Arts in Media Arts
- Bachelor of Arts in Animation
- Bachelor of Science in Graphic Design
- Bachelor of Science in Game Design
- Master of Fine Arts in Interactive Media
According to the U.S. Bureau of Labor Statistics (BLS), the employment projections for the 2014-2024 decade showed an anticipated 6% rise in job opportunities for multimedia artists and animators (www.bls.gov). Applicants with interactive media skills for video games and mobile devices are expected to have the best job opportunities.
Interactive components can intersect with most of today's media forms, including mobile phones, television, DVDs, websites, social networking, and computer games. Professionals who are proficient with the technology and who are able to envision and produce visually effective designs, animations, or effects should be qualified to work in design, art, developer, or animation roles.
Continuing Education Information
While not all programs include courses in game development, some graduate-level programs allow students to pursue interactive media mixed with film and game development. Programs are available as Master of Fine Arts or Master of Science tracks. Applicants must have completed a bachelor's degree and have a background in interactive media to apply.
Interactive media bachelor's degree programs teach students to design content for web sites, video games and other media using various technologies. Graduates can land a job in the multimedia field as graphic designers, artists, and animators, or they can pursue a master's degree.