Interactive Media Designer: Salary, Duties, Outlook and Requirements

Learn about the education and preparation needed to become an interactive media designer. Get a quick view of the requirements as well as details about degree programs and job duties to find out if this is the career for you.

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An interactive media designer creates graphics and animations for various media outlets and electronic devices, such as a cellphone app, a web-based computer game, or interactive website. Professionals in this field usually have completed a bachelor's degree in either graphic or interactive media design. Coursework in these programs might include subjects like animation and website development.

Essential Information

Interactive media designers develop multimedia Web graphics and animation for electronic devices and user interfaces. They're often employed by advertising, publishing, and design firms. Entry-level interactive media design positions usually require a bachelor's degree.

Required Education Bachelor's degree in graphic or interactive media design
Projected Job Growth (2014-2024) 1% for all graphic designers*
Median Salary (2014) $46,000 for print and/or web/interactive designers**

Sources: *U.S. Bureau of Labor Statistics, **Professional Association for Design

Interactive Media Designer Salary

The Professional Association for Design (AIGA) compiled more detailed graphic designer salary information and reported that print and/or web/interactive designers earned a median annual wage of $46,000 in 2014, whereas design managers were paid $75,000 that same year. The AIGA also noted that front-end Web interface developers earned a median annual wage of $58,000, and back-end Web programmers made $65,000 in 2014.

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  • Multimedia and Digital Communication

Job Duties

Interactive media designers create visual graphics that allow for user participation on various electronic media, such as websites, games, and cell phone applications. Designers determine clients' needs and identify what the designs should communicate. This process may entail conducting research and meeting with clients and creative directors to establish a project's foci. Designers choose the aesthetic elements, such as size, artwork, images, animation, and font, and construct the designs using layout and animation software. They then present the final designs to the clients or directors for approval.

Job Outlook

Graphic designers in general were expected to see a 1% employment increase from 2014-2024, according to the BLS. This trend was due in part to a ongoing demand for designers in advertising, reported the BLS. The BLS predicted a greater need for designers specializing in print publications or websites.

Education Requirements

A career in interactive media design generally requires a bachelor's degree in graphic design or interactive media design. Many colleges, universities, and private art schools offer bachelor's degree programs in interactive media design which prepare students for careers with Web, design, and marketing companies. Courses may cover interactive scripts, website development, animation, and human-computer interaction.

According to BLS reports, there is expected to be little or no change of employment demands in the graphic design field between 2014-2024. Interactive media designers should be prepared to work with clients and listen to their specific design needs; this might include conducting research and holding meetings. An interactive media designer must have a strong eye for detail and be able to use animation software to create their designs.

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