International marketing professionals work with the products and services that are sold in the global marketplace. A bachelor's degree is the minimum educational requirement for entry-level positions in this field.
International marketing includes all aspects of the development, execution, distribution and sale of products and services in the global marketplace. A career in international marketing may involve international finance, intercultural communication, opportunities for traveling abroad and adaptation to ethnic and language differences.
A career track in international marketing provides students with the skills to work for many institutions, including manufacturers, retailers, wholesalers, facilitation institutions and governmental entities. Entry-level employment typically demands a bachelor's degree.
|Required Education||Bachelor's degree|
|Median Salary (2018)||$132,620 (for all marketing managers)*|
|Projected Job Growth (2018-2028)||8% growth (for all marketing managers)*|
Source: *U.S. Bureau of Labor Statistics
The primary responsibilities of an international marketing professional may include communicating with international clients, preparing marketing plans and policies, executing guidelines in accordance with other departments and analyzing past and present trends. International marketing professionals are responsible for conducting extensive market research and analysis of business plans to ensure long-lasting customer relationships and financial success for the company. International marketing can be established in almost any field due to the interdependence of world markets.
Starting salaries in this field vary depending on the industry being marketed. According to PayScale.com, most international marketing managers earned salaries between $48,000 and $119,000 per year as of August 2019. Salaries on the higher end are for managers with advanced training and ample experience in global business. The U.S. Bureau of Labor Statistics notes that as of 2018, marketing managers in general earned a median salary of $132,620.
International marketing professionals require a university education, generally needing at least a bachelor's degree in business or economics. Marketing degree programs prepare students with the critical-thinking skills to identify, analyze and provide solutions to business problems. Because marketing on a global scale requires a thorough understanding of domestic and foreign business, there is often an emphasis on the application of marketing principles in a foreign market.
A working knowledge of at least one language other than English is a common requirement among many universities. Many educational programs also require an international immersion program to expand students' understanding of the global marketplace and prepare them to engage in international commerce.
Upon graduation, international marketing majors are able to work in either agencies or companies in which the main focus is on the international sale and distribution of the company's brand, product or lines. International marketing professionals are expected to stay current with the trends of international business and to recognize situations where they can potentially create business opportunities.
Those who wish to have a career in international marketing should obtain a bachelor's degree in business or economics. Learning another language is also a plus and can make candidates more competitive when looking for employment.