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International Marketing Graduate Programs: Degree Options

Oct 11, 2019

International marketing takes into account different cultures when applying marketing principles. Master's and doctoral degree programs in international marketing are often designed for students with an undergraduate background in a related field.

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Essential Information

Both master's and doctoral programs in international marketing are research intensive, and international marketing students can specialize in a particular industry or global location. Study or work abroad options may be offered at the master's level, and these programs often offer internships for experiential learning.

A bachelor's degree, preferably in a related field, is required for admission into master's level programs. A master's degree is usually required for enrollment in a doctorate program, though a bachelor's degree is sometimes accepted.


Master's Degree in International Marketing

Several one- to two-year programs result in a master's in international marketing. Some schools provide a Master of International Marketing, a Master of Business Administration (MBA) with an emphasis in international marketing or an Executive Master of Business Administration (EMBA) in International Marketing.

An EMBA is normally designed for professionals who are already employed in a management role but wish to gain extra training in a specific area. Students are encouraged and given opportunities to network with classmates.

Students learn about international cultures and business practices along with logistics, products and marketing strategies in this program. Some programs offer research opportunities into specialized industries or targeted regions. Students are encouraged to apply techniques learned in class through internships, with prospects for working abroad are available. Some classes usually offered are listed below:

  • Marketing in a global economy
  • Spotting and utilizing emerging markets
  • International communications
  • Consumer activities across cultures
  • Analyzing supply chains

Doctor of Philosophy in Marketing

While doctorate degrees centered purely on international marketing are rare, many marketing Ph.D. programs include focused study in various areas, including international marketing. These programs include courses in research and statistics as students engage in academic study of marketing theory and impact. Students may also help teach some undergraduate classes and receive an annual stipend as teaching assistants while pursuing the degree. This experience can help those students who wish to enter academia after graduation.

Most doctoral programs include courses in statistics, research and statistical modeling. Students interested in international marketing can take courses in cultural studies or minor in subjects such as political science. Classes available in a Ph.D. program in international marketing include:


Employment Outlook and Salary Info

The U.S. Bureau of Labor Statistics (BLS) notes that jobs in marketing management will grow an average amount, about 8%, between 2018 and 2028 (www.bls.gov). The median annual salary for marketing managers was $132,620 in May 2018, according to the BLS, and public relations managers earned a median salary of $114,800 for the same time. Earnings are affected by rank in the company, amount of time spent in the position and chosen industry.

Many doctoral graduates go on to become professors in marketing at colleges and universities. They can also become marketing consultants, market researchers or open their own marketing firms. The BLS reports that business teachers working at colleges and universities earned a median salary of $83,960 in May 2018. Employment of market research analysts and marketing specialists, who earned a median salary of $63,120 in May 2018, is expected to increase 20% between 2018 and 2028, according to the BLS. Job prospects are considered to be best for those with a graduate degree in a marketing field.

Students interested in pursuing a graduate degree in international marketing have a number of master's degree programs to choose from as well as a Ph.D. in Marketing. The master's degrees are designed to prepare students for various careers in international business, while the Ph.D. program, in which students can specialize in international marketing, focuses on academic and marketing research.

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