Specific topics covered in a Master of Science in International Sales and Marketing degree program include marketing research, advertising concepts, promotions, global markets, international finance, and e-commerce. Some programs allow students to choose electives related to a particular international market, such as Latin America or Western Europe. Others allow graduate students to interact online with other business students in countries throughout Asia, Europe, and South America.
Most programs expect that students hold a degree in business administration, finance, economics, sales, and marketing. Incoming students are often asked to submit letters of recommendation, GMAT scores, personal statements, and business resumes.
Master's in International Sales Coursework
Most courses included within a graduate degree program in international sales and marketing build upon an existing knowledge of business and marketing. They are designed to provide advanced training in the areas of global marketing, research and sales. Some examples include:
- Global marketing concepts and channel management
- Project management
- International finance and product development
- Electronic commerce
- International business and cultures
- Innovative marketing and market research
Popular Career Options
A master's degree in international sales and marketing can provide graduates with the skills and education necessary to take on several positions in the international business world. Some of these include:
- Vice president of international marketing and sales
- International sales manager
- Global marketing development manager
- International account manager
- Senior analyst, international sales
Employment & Salary Information
The U.S. Bureau of Labor Statistics (BLS) predicts a 5% job growth for sales managers in the years 2018 through 2028. Sales managers earned a median annual salary of $124,220 in May 2018.
Certification is not required in the field of international sales and marketing. However, organizations such as the Sales & Marketing Professional Association and the Association of Product Management and Product Marketing do offer credentials and additional training opportunities for professionals in the field.
International sales is an ideal field for those hoping to apply business strategies in international markets. Achieving a master's degree in the discipline is likely to give individuals a competitive edge when seeking jobs.