Internet marketing is an emerging field of study and is usually incorporated into college and university marketing programs. Advertising, promotion, public relations, and product development all tie into marketing and internet marketing programs. Degrees are offered at both the undergraduate and graduate degree levels.
Undergraduate degree programs give students a solid foundation in business practices and principles through courses in marketing, accounting, management, and business law. In a bachelor's degree program, students explore marketing more thoroughly, with courses in non-profit marketing, electronic marketing and marketing management. They learn to conduct promotional campaigns and engage in consumer research. At the master's level, students prepare for positions in marketing management. Courses often cover international marketing, buyer behavior and ethics in marketing. Many programs have students develop marketing strategies as a team and complete an internship. For an associate's or bachelor's program, a high school diploma/GRE is required. For the master's, a bachelor's in a related field and GMAT or GRE scores, as well as a letter of reference, are necessary.
Associate of Applied Science in Marketing
An associate's degree program in marketing touches on topics in advertising, marketing and product development. The curriculum includes general coursework in management, accounting and business law, as well as classes in marketing, including studies in consumer behavior and advertising. Topics of study include sales, product planning, distribution and public relations. The psychological and sociological influences on consumer behavior are also explored. Students learn to attract customers through marketing and advertising and to remain competitive in a congested marketplace. Students are introduced to marketing strategies like promotions, advertising campaigns and branding. Students also complete marketing research assignments to familiarize themselves with marketing theories and principles. Courses in this degree program include:
- Internet marketing
- Principles of marketing
Bachelor of Business Administration in Marketing
The business administration curriculum includes foundation courses in management, human resources, accounting and economics. The marketing curriculum covers a variety of industry-specific subjects, including sales, advertising and international marketing. Marketing degree programs allow students to explore the latest principles and theories that are used by marketing professionals to promote, distribute and sell products and to remain competitive in the field. Marketing coursework teaches students to understand the needs of customers and to satisfy these needs by promoting good products through channels like advertising, internet marketing and traditional salesmanship. Courses that are common to this degree program include:
- Non-profit marketing
- Marketing management
- Brand management
- Electronic marketing
Master of Science in Marketing
Graduate-level students learn marketing strategies and distribution management in this graduate degree program that prepares students for leadership positions in the marketing industry. Topics studied include the history of marketing, product positioning, buyer behavior and ethical considerations in marketing.
Students learn to develop their own marketing strategies in classroom-based businesses and through internships at local companies. Graduate students are expected to demonstrate mastery of the marketing curriculum and meet challenges facing the global marketplace, including the dependence on technology and use of the Internet to market goods and services. The graduate program includes courses in:
- Supply chain management
- Marketing strategy
- Marketing engineering
Popular Career Options
Graduates who hold a bachelor's degree in marketing are prepared for employment with advertising agencies, marketing consultant firms and other agencies. Popular careers for graduates include:
- Brand manager
- Direct marketing manager
- Event specialist
- Sales representative
- Internet marketing consultant
Graduates with master's degrees go on to careers in business, non-profit organizations and public relations. Popular career choices for these graduates include:
- Sales manager
- Advertising manager
- Market analyst
- Media director
Employment Outlook and Salary Info
The U.S. Bureau of Labor Statistics (BLS) reported that marketing managers held over 259,200 jobs in the U.S. in 2018. The BLS also reported that jobs in this profession would grow by 8% between the years 2018-2028. The median annual salary for a marketing manager was $134,290 , as of May 2018 (www.bls.gov).
Continuing Education and Certification Information
Graduates who have at least four years of work experience in the field of marketing are eligible to sit for the Professional Certified Marketer exam, offered through the American Marketing Association. The exam consists of four parts and is designed to demonstrate mastery in the marketing profession. Graduates can also enroll in post-bachelor's certificate programs in marketing and master's degree programs in marketing.
The associate's, bachelor's and master's in marketing will usually include coursework in internet marketing, but no specific internet marketing degree exists. Students who pursue a career in marketing may find jobs as advertising managers, sales representatives, or internet marketing consultants.