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Internet Marketing Manager: Job Description and Education Requirements

Learn about the education and preparation needed to become an Internet marketing manager. Get a quick view of the requirements as well as details about degree programs, job duties and necessary skills to find out if this is the career for you.

Internet marketing managers require at least a bachelor's degree in a related field. They must possess knowledge of marketing, internet marketing, and social media. They need skills in communication, customer relationships and management.

Essential Information

Internet marketing managers specialize in contemporary business applications for computers, technology and the web. A four-year degree in business, marketing or communication is the standard requirement for this career.

Required Education Bachelor's degree in marketing, communications, business or similar field
Other Requirements Ability to conduct research, implement marketing plans and maintain client relations
Projected Job Growth (2014-2024)* 9% for all marketing managers
Mean Salary (2015)* $140,660 for all marketing managers

Source: *U.S. Bureau of Labor Statistics

Job Description of an Internet Marketing Manager

Internet marketing managers are responsible for creating and implementing online marketing strategies to increase sales and revenue for a company. They maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand. Aspects of launching a campaign include design, development, advertising and transactions.

Internet marketing managers specifically deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients. They must develop an online marketing plan, conduct research and utilize the most current strategies in order to position the brand in the marketplace. Other tasks include supervising search engine marketing campaigns, tracking results, analyzing statistics and working with clients. It's important to keep an eye out for new online marketing opportunities.

Educational Requirements

Having at least a Bachelor of Science or Bachelor of Arts is typically necessary to gain an Internet marketing manager position. Choice majors are marketing, communications or business. Additional studies in computer science or information technology may be useful. These 4-year programs can be completed entirely online.

The program generally covers trends and techniques of marketing and advertising such as the utilization of blogs, podcasts and mobile apps. Courses cover search engine marketing, pay-per-click advertising, budget management and strategy evaluation. Sample courses may include e-commerce, website development and the future of the Internet.

According to BusinessWeek, schools of business are increasingly adding social media marketing courses to Bachelor of Business Administration curricula. Students learn about public relations, intellectual property and business ethics in addition to studying the ways that strategy, technology and design can impact marketing on the Web. Other topics include how to convey a message and engage with an audience or affiliates. In particular, they may study the growth and applications of successful forums such as Twitter and Facebook.

Salary Information and Employment Outlook

Although the U.S. Bureau of Labor Statistics (BLS) doesn't publish statistics for Internet marketing managers in particular, it does offer information about marketing managers in general. In 2015, an average annual salary of $140,660 was revealed for these managers. At that same time, computer systems design and related services companies, as well as consulting businesses, were among the top employers of these managers. In 2014, the BLS predicted average job growth of 9% for marketing managers, through 2024.

Internet marketing managers direct programs to increase sales through web-based marketing and advertising. These professionals have an average annual salary of around $141,000 per year. The job outlook is for faster growth than average.


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