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Career Definition of Internet Marketing Professional
Internet marketing professionals are experts at advertising products, events and services on the Internet. Advertising methods include search engine marketing (SEM), search engine optimization (SEO), e-mail marketing and banner ads. Internet marketing professionals can also conduct webinars, compile marketing data and monitor online competitors.
|Educational Fields||Marketing, business, English, journalism, communications|
|Job Skills||Creative, problem-solver, specialized technical knowledge, excellent communicator|
|Median Annual Salary (2015)*||$128,750 for marketing managers; $62,150 for market research analysts|
|Job Outlook (2014-2024)*||9% growth for marketing managers; 19% growth for market research analysts|
Source: *U.S. Bureau of Labor Statistics
A degree in marketing, though desirable, isn't necessary for a career in marketing. Many marketing professionals have business degrees. English, journalism and communications degrees are also valuable. A degree track for Internet marketing should contain courses in Web design and development, digital design, writing, multimedia and media marketing.
An Internet marketing professional needs skills in verbal and written communications, problem solving, organizing and interpreting complex data and generating ideas. Proficiency in web programming, graphics and video software, SEO, pay per click marketing, data analysis, usability, RSS and feeds, blogging and social networking, e-mail marketing and statistics are essential.
Career and Economic Outlook
The U.S. Bureau of Labor Statistics (BLS) indicates that employment in the marketing field (including Internet marketing) will increase by approximately 19% for market research analysts and 9% for marketing managers between 2014 and 2024. Much faster than average growth for analysts is due to the rising use of market research across a variety of industries. The BLS also reported that market research analysts made a median annual salary of $62,150 in 2015, while marketing managers made $128,750 that same year.
Alternate Career Options
A background in business, communications, English or another related field could also prepare you to work as a public relations specialist or advertising sales agent.
Public Relations Specialist
With a bachelor's degree in a field such as communications, English, business, journalism or public relations, these specialists create and maintain positive public perceptions for organizations. They earned an annual median wage of $56,770 in 2015, according to the BLS. The BLS also anticipates average employment growth of 6% during the 2014-2024 decade.
Advertising Sales Agent
Agents may enter the workforce with just a high school diploma, but many employers seek those with at least a bachelor's degree. These positions involve the sales of advertising space to individuals and businesses. A 3% decline in available positions is expected from 2014-2024, according to the BLS, and these professionals earned an annual median salary of $48,490 in 2015.