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Internet Sales Coordinator: Job Description and Education Requirements

Internet sales coordinators typically don't require formal education. Learn about the training, job duties and requirements to see if this is the right career for you.

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Internet sales coordinators typically have a high school diploma, although this is not a requirement. It is essential for Internet sales coordinators to possess strong customer service skills, because one of the major responsibilities of the career is to increase sales. Other duties often involve updating client information in databases and performing customer-related follow-ups.

Essential Information

Internet sales coordinators help direct customer traffic for online sales and marketing, and provide customer service. Job requirements vary; however, most employers prefer applicants who have completed high school. Most training for these positions takes place on the job.

Required Education High school diploma
Other Requirements On-the-job training
Projected Job Growth (2014-2024) 10% (for customer service representatives)*
Average Salary (2015) $66,790 (for sales representatives, wholesale and manufacturing, except technical and scientific products)*

Source: *U.S. Bureau of Labor Statistics

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Job Description for an Internet Sales Coordinator

Internet sales coordinators provide customer service to increase sales. Coordinators respond to Internet-generated sales leads, qualify customers, and set appointments or follow-ups via e-mail or telephone. These professionals may also document sales calls to update customer information on databases, compile statistics, and work closely with the sales staff to increase sales.

Work Environment

Internet sales coordinators work in an office setting and often use desktop computers. Coordinators ensure a smooth ordering process by monitoring order traffic, tracking orders, and following up with consumers to assess customer satisfaction. Other responsibilities may include administrative and clerical duties, such as filing documents, preparing reports, and operating office equipment.

Career Outlook and Advancement

According to the U.S. Bureau of Labor Statistics (BLS), job opportunities for customer service representatives were estimated to increase by 10% between 2014 and 2024. The average annual salary earned by such sales representatives (excepting those in technical and scientific fields) was published as $66,790 in May 2015. Internet sales coordinators may advance to handle larger volumes of sales or become account executives or sales managers. Account executives are typically assigned to specific customer accounts while sales managers are responsible for a geographic area or product line. Managers may also set sales goals, create budgets, supervise associates, and train new associates.

Education Requirements for an Internet Sales Coordinator

The BLS states that although there are no formal requirements for Internet sales coordinators, most employers prefer candidates who have a high school diploma or GED certificate. Applicants typically receive on-the-job training. Some employers sponsor training programs that may last up to two years. Newly hired employees may be trained on product knowledge by technical experts or sales engineers. Associates may also be trained on interpersonal and sales skills by reading scripts, role-playing, and attending sales seminars.

Some employers may prefer candidates who have completed two-year associate's or four-year bachelor's degree programs. Students may consider degrees in business, marketing, or an industry-related field. Programs may include course topics such as:

  • Consumer behavior
  • Business-to-business marketing
  • Statistical analysis

Working professionals may enroll in online, night, or weekend courses around their schedules. Students are also encouraged to seek internship opportunities as they may lead to entry-level positions after graduation.

Internet sales coordinators generally receive on-the-job training to help them prepare for their various duties. Individuals with a postsecondary degree in a program such as business or marketing might hold an advantage over other candidates when searching for a job in this field.

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