Internet Search Engine Marketing Consultant: Job Duties & Requirements

Sep 15, 2019

Learn about the education and preparation needed to become an Internet search engine marketing consultant. Get a quick view of the educational requirements and job duties as well as details about the employment outlook and salary statistics to find out if this is the career for you.

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An internet search engine marketing consultant works with web sites to increase their SEO ranking and obtain more hits to their websites. These professionals require a bachelor's degree. They need salesmanship skills and knowledge of web technologies and marketing concepts.

Essential Information

'Internet search engine marketing consultant' is a specialized position usually requiring a bachelor's degree in a field such as Internet marketing or business management. Combining salesmanship with knowledge of online media, these professionals work with cutting-edge technology and modern marketing concepts.

Required Education Bachelor's degree
Projected Job Growth (2018-2028)* 20% for all market research analysts
Median Annual Salary (May 2018)* $63,120 for all market research analysts and marketing specialists

Source: *United States Bureau of Labor Statistics

Job Duties

As reported in December 2014 job listings on CareerBuilder.com, comprehensive knowledge of the major elements that go into strategizing search engine marketing is a must for the Internet search engine marketing consultant who works toward increasing the presence and accessibility of websites on the Internet. This professional selects specific keywords for SEO optimization and implements suggestions relating to other social media, such as blogging, Twitter, Facebook, video, podcasts and press releases for the purpose of improving a website's profile among various search engines. He or she also increases website traffic and sales by manipulating pages, content, linking and technology.

The consultant utilizes platform and linking strategies to participate in a global search engine optimization program. In addition to strategizing, he or she identifies, tests and develops new methods to increase website hits. Working with others, the consultant expands SEO efforts to the fields of public relations, merchandising, promotions and social media. Culling and reporting the results of the marketing performance, the consultant must keep meticulous records of website activity.

To give some salary perspective, market research analysts and marketing specialists in general earned a median annual income of $63,120 as of May 2018, according to the U.S. Bureau of Labor Statistics. The field of market research is expected to see a much-faster-than-average employment increase of 20% during the 2018-2028 decade (www.bls.gov). As of September 2019, Salary.com reported that web promotions specialists, who are also similar to search engine marketing consultants, brought in a median wage of $61,447 per year.

Requirements

A bachelor's degree in business management with an Internet marketing specialization or a Bachelor of Science in Internet Marketing, along with experience working on the Web, usually provides the knowledge and skills to be a consultant in this field. Some positions may be available with lesser qualifications.

December 2014 job postings on CareerBuilder.com cite excellent written and oral communication abilities and project management skills as necessary skills for this type of work. Experience in and a passion for SEO, along with knowledge of the most contemporary programming tools and techniques used is also important. Knowledge of Microsoft Excel and Google Analytics are essential, as well as the ability to compose clear e-mails. The Internet search engine marketing consultant should have an analytical and critical mind, be a quick learner and be able to thrive in a fast-paced environment.

Internet search engine marketing consultants positions require a degree as well as experience with web marketing. The job growth outlook for this profession is much faster than average. They had a median annual salary of around $63,000 in 2018.

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