Video bloggers often specialize in a particular outlet, such as comedy, current events, or politics, in order to produce short films for online publication. Many of these professionals, who are usually self-employed, create videos in hopes that they might go viral and increase viewership.
Find schools that offer these popular programs
- Multimedia and Digital Communication
Video bloggers use news, current events or creative stories to create short, entertaining online movies. And while some video blogging just as a hobby, the dedicated and entrepreneurial individual can turn what's sometimes called 'vlogging' into a lucrative career. A formal degree is not required to become a video blogger, but those looking to have a career in vlogging can pursue degrees in film, technology or computers. An established social media presence and an online portfolio may also be helpful.
|Required Education||Formal degree optional|
|Other Requirements||Established social media presence, online portfolio|
|Projected Job Growth||2% for all writers and authors from 2014-2024*|
|Median Salary (2015)||$60,250 for all writers and authors annually*|
Source: *U.S. Bureau of Labor Statistics
Video Blogger Job Description
Video blogging, also known as 'vlogging,' has been around since the early 2000s. The viral nature of this type of media makes the content easy to share and track. Plus, the costs of producing a video can scale to accommodate various projects. Individuals, companies and organizations have incorporated vlogging into their outreach and marketing efforts ever since the communication form took off. Video bloggers can choose a specialty, such as politics, news, comedy skits or even commercial vlogging.
Most vloggers are freelancers or contractors and, as such, part of their job is to find clients. Once attained, vloggers are responsible for creating video content for these clients. Doing so involves gathering information about the company or organization and then presenting that information in a unique way. On the other hand, vloggers with their own website and fan base may be self-employed and create content only for their own outlet.
Professional vloggers often start out by writing scripts, either individually or with a team. Once the script is written, vloggers set up computer equipment, lights and any other equipment needed to film and produce videos. Unless someone is streaming content live, a long process of editing can occur after each film segment is made and may involve reshoots. With a large enough team, each individual may have his or her own role in the process, such as tech crew, talent or production.
Degree programs don't yet focus entirely on the field of vlogging, but formal schooling in film, technology or computers can be helpful to those getting started in this field. Some may even include video blogging classes in the curriculum or as electives. Individuals may also be able to find independent, noncredit classes in video blogging at privately owned or technical schools.
Clients will expect their hired contractor to be proficient using computers, especially with recording and editing software. Depending on the particular client, they might also want a vlogger who is familiar with, and has an established presence on, social networking sites like Facebook and Twitter. In this field, having an up-to-date online portfolio of video blogs might be more useful than a traditional resume, as hiring agencies are interested in the quality of work they're purchasing.
Producing video content worth paying for requires dedication to the field. It also requires the creativity to write entertaining and memorable scripts. On-air talent should have an on-air look and persona that meets the needs of the clients and engages viewers. Vloggers also must have a willingness to work long hours. Many professional vloggers produce daily updates, and videos can take up to 14 hours a day to write, film, edit and produce.
Potential Earnings and Job Outlook
While earnings vary significantly among vloggers, a 2011 article in the New York Times revealed that a make-up artist posting YouTube videos was making up to $200 a month. In contrast, the owner of Hak5.org says he can generate as much as $5,000 a month by selling promotional items related to his weekly videocast about computer hacking tips. For video bloggers, the closest category in the U.S. Bureau of Labor Statistics is writers and authors. As of May 2015, the BLS showed all writers and authors earned a median annual salary of $60,250 (www.bls.gov). The BLS also estimated that employment for writers and authors would increase by 2% from 2014-2024, which is slower than average.
Successful video bloggers must be creative and dedicated individuals able to produce professional and engaging videos. Video bloggers might work as part of a team or by themselves. Becoming a video blogger does not require a formal degree.