Advertising directors are responsible for overseeing different projects and campaigns launched by an organization. Their duties vary depending on the employer, but generally involve administrative tasks, contract negotiations, budget management, and conducting interdepartmental communications. Earning a bachelor's degree in journalism, marketing or advertising is a good first step for aspiring advertising directors.
Advertising directors typically supervise advertising, promotional and creative campaigns for advertising agencies, media firms or companies that have their own advertising departments. A career of this type usually requires a degree, creative skills, plus an ability to communicate effectively with others in a range of disciplines, such as sales and finance.
|Required Education||Bachelor's degree|
|Other Requirements||Occasionally, internships and/or advanced degrees|
|Projected Job Growth (2018-2028)||3%* (for advertising and promotions Managers)|
|Average Salary (2018)||$133,090*|
Source: *U.S. Bureau of Labor Statistics
Advertising directors may perform several administrative tasks, depending on the size and type of company. They may be in charge of creating campaign budgets, negotiating client contracts or hiring advertising staff members.
Advertising directors may work with other departments in the company, such as sales or digital media, in preparation for upcoming advertising campaigns. They often look over the final projects, like videos, print ads and commercial scripts, to decide if the project meets client specifications.
Requirements vary by employer, but most require directors to have a degree, computer skills, strong interpersonal skills and the ability to communicate in business situations. Many advertising directors begin their careers in staff positions in advertising departments and work their way up to managerial positions through a combination of training and experience.
The minimum educational requirement for most advertising director positions is a bachelor's degree in advertising, marketing or journalism. Coursework in these programs may include marketing strategies, advertisement story boarding, market research, consumer behavior and brand marketing.
Some employers may require a master's degree in advertising for managerial-level positions. During a master's degree program, students can expect to study topics like advertising management, account planning and media design. Many programs at this level allow students to concentrate in advertising management.
Many educational programs in advertising include internships at advertising and marketing agencies, which provide much needed hands-on experience in the advertising world. Professional organizations, such as the American Advertising Federation (AAF), offer college chapters where students can receive scholarships, mentoring and networking opportunities.
According to the U.S. Bureau of Labor Statistics (BLS), the average yearly salary for advertising and promotions managers was $133,090 in 2018 (www.bls.gov). Wages may differ according to the type of firm, responsibilities and level of education.
According to the BLS, employment opportunities for advertising and promotions managers were expected to grow 3% between 2018 and 2028, which is about average. The majority of opportunities would be in digital media, such as the Internet, mobile and wireless devices. Traditional employers of advertising directors, such as newspapers and magazines, would see an overall decline in business during this period that could negatively affect employment opportunities in those fields.
Most advertising directors acquire the skills necessary for this role through years of relevant work experience in a company's advertising department. It is important for them to have excellent computer, organization and social skills. Some advertising directors are responsible for hiring new staff members.