Careers in fashion writing can include fashion copywriter or a fashion journalist. A degree in English, marketing, communications or fashion communications is ideal preparation for entering this career field.
Fashion writing can be expressed in many genres; journalism, catalog writing, fashion criticism, fashion editorials and copywriting, for example. Fashion writers add a love of fashion to strong writing skills to create powerful editorials, reviews, profiles and other written commentaries about the fashion industry. Many fashion writers have a bachelor's degree with training in communications or marketing.
|Careers||Fashion Copywriters||Fashion Journalists|
|Education Requirements||Degree in English, marketing, or communications; degree programs in fashion communications may be available||Degree in journalism or communications|
|Projected Job Growth (2018-2028)*||0% (for all writers and authors)||-12% (for all reporters and correspondents)|
|Median Salary (2018)*||$62,170 (for all writers and authors)||$41,260 (for all reporters and correspondents)|
Source: *U.S. Bureau of Labor Statistics
Graduates of writing and communications related programs would have all of the tools necessary to keep up with submission deadlines and the pace of fashion. Below are some career options for graduates looking to engage with the writing aspect of the fashion industry.
Copywriters typically create descriptive copy for use in marketing materials used in television commercials, Internet websites, radio advertisements or printed publications. Fashion copy may include information about new fashion lines, promotional events or product reviews. Some copywriters create product descriptions for retail catalogs or websites. Copywriters are often integral members of marketing teams; collaborating closely with retailers and designers to ensure accurate and up-to-date product content.
Requirements can vary by employer, but many require formal training in English, marketing, communications or advertising. Degree programs in fashion communications can provide students with skills in a combination of areas needed in this profession, such as writing, fashion product analysis, advertising and event planning. Experience in retail or a fashion-related industry, as well as a professional portfolio highlighting professional writing experience may also be required for employment.
Salary and Employment Outlook
The U.S. Bureau of Labor Statistics (BLS) groups fashion copywriters into the larger category of writers and authors when reporting salary and employment outlook. In 2018, the BLS reported that writers and authors had a mean annual income of $73,090. Writers and authors could see a minimal or no change in employment growth from 2018 until 2028, the BLS predicted.
Fashion journalists have a lot in common with traditional journalists in that they gather information on newsworthy events and write articles or columns for newspapers, magazines or online outlets, like websites or blogs. However, fashion journalists focus on events like fashion shows, boutique openings or designer collections. They may also report on clothing trends and fashion-related current events or review clothing lines or accessories.
Journalists who cover the fashion industry typically have an educational background in a writing-related field, such as journalism or communications. Programs focused specifically on fashion writing are rare; although some journalism and communications programs offer courses in fashion writing or journalism. Experience in the fashion industry may also be helpful in this career.
Salary and Employment Outlook
The BLS indicated that reporters and correspondents, a group that includes fashion journalists, would see a decline in employment between 2018 and 2028. The mean salary for reporters and correspondents was $55,530 as of 2018, the BLS noted.
Although writers and editors will see little or no change in growth from 2018-2028, reporters and correspondents can expect jobs to decrease in their field during the same time period. This means that those planning to pursue a career as a fashion writer could expect a lot of competition for job openings. Knowledge of the fashion industry and strong writing skills are essential for people planning a career in this field.