A marketing manager who specializes in the technical marketing of biomolecular products typically needs knowledge in several areas of biology--such as biochemistry, molecular biology, and genetics--in addition to business skills. In order to acquire the necessary understanding of both molecular biology and marketing, students may pursue degrees that combine both areas, such as a bachelor's degree in molecular biology and a Master of Business Administration (MBA) with a concentration in marketing. Undergraduate molecular biology programs cover subjects like organic chemistry, microbiology and immunology, while marketing concentrations at the master's level include courses like brand management and consumer analysis.
Bachelor of Science in Molecular Biology
This 4-year degree program prepares students for entry-level careers in research or biochemical marketing product development, sales, and administration. A student interested in technical marketing is also prepared for further education and may wish to continue their studies for an advanced degree in science or business. Classes in this bachelor's degree program provide an overview of cell structures, genetics and the biochemical reactions within cells. In general, students must earn a high school diploma or pass the General Educational Development (GED) examination prior to enrollment in a bachelor's degree program.
Students typically spend their first two years getting an overview of mathematics, biology and chemistry. Most programs progress to more advanced topics in the last two years of the program, covering cellular structures in plants and animals and some of the following course topics:
- Organic chemistry
- Developmental biology
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Master of Business Administration with a Concentration in Marketing
A Master of Business Administration (MBA) is a 2-year degree program that prepares students for senior-level or management positions within numerous industries, including biotechnology, pharmaceuticals, and electronics; MBA programs with a marketing emphasis are ideal for those who wish to advance in marketing or sales positions. Most programs do not require a thesis, but students are often expected to complete a capstone project or practicum in their area of interest. In addition to techniques in sales, marketing, promotion, and business management, students receive first-hand experience in finance, investment strategies and economics.
In their first year, MBA students study advanced topics in business or organization administration, including financial management, accounting practices, and project management. A student with a background in biomolecular science and an interest in learning how to market biotechnology products may spend his or her second year selecting electives in the following course topics:
- International marketing
- Business ethics
- Brand management
- Public relations
- Consumer analysis
- Sales strategies
Popular Career Options
A bachelor's program graduate interested in technical marketing is prepared for entry-level sales work in the pharmaceutical industry, biomedical engineering, or the following career options:
- Petrochemical inside sales
- Clinical pharmaceutical research sales
- Medical device marketing
- Research assistant
Employment Outlook and Salary Info
According to the U.S. Bureau of Labor Statistics (BLS), employment of marketing managers is expected to increase by 9% between the years 2014 and 2024, which is faster than the average rate for all occupations (www.bls.gov). In addition, the BLS reported that as of May 2015, marketing managers in the scientific and technical consulting services industry received an average annual wage of $139,300.
To summarize, bachelor's programs in molecular biology and MBA in Marketing programs can help students gain the scientific expertise and business acumen necessary for careers selling science-related products.