List of Top Schools for a Bachelor of Marketing Degree

Jul 31, 2018

Learn about the top schools that offer bachelor's degree programs in marketing. Obtain rankings for these universities, look at degree options and get location information, so you can compare programs and make the best decision about your education. View article »

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  • 0:03 Top Schools for Marketing
  • 0:19 School Overviews
  • 3:32 Top Marketing Schools

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Video Transcript

Top Schools for Marketing

Bachelor's degree programs in marketing are offered by business schools, and courses focus on broadening a business' customer base and thereby increasing capital. Common topics of study in these programs include consumer behavior, demographic trends, and product development.

School Overviews

Here, you'll find information about three top universities offer bachelor's degree programs in marketing as well as a list of other quality schools offering marketing programs. Each of the three profiled schools was highly ranked by U.S. News and World Report for 2017.

University of Pennsylvania in Philadelphia, PA

School Highlight: The University of Pennsylvania in Philadelphia, PA has a student faculty ratio of 6:1.

The University of Pennsylvania, an Ivy League school, recently ranked eighth overall in the 2017 edition of the U.S. News and World Report survey of best colleges in America. Its undergraduate marketing degree program, part of the Wharton School, garnered the number two ranking on the magazine's list of the Best College Specialty Rankings, in the undergraduate business specialty of marketing.

Wharton marketing students begin their 4-year curriculum by undertaking the foundational academic tenets of marketing, such as psychology, statistics, and economics. A capstone course and half-semester mini-courses in advertising, retailing, and product development provide practical experience alongside dense coursework. Required courses are in subfields such as marketing research and consumer behavior.

University of Michigan in Ann Arbor

School Highlight: The Ross School of Business in the University of Michigan in Ann Arbor, MI, features 17 institutions and centers and 70 student organizations, and hundreds of companies recruit on campus.

The University of Michigan was ranked 27th in the U.S. News & World Report 2017 list of the best U.S. colleges. Michigan also earned the top spot in the specialty rankings category for its undergraduate business marketing program.

The Bachelor of Business Administration (or BBA) marketing program at Michigan's Ross School of Business aims to provide students with valuable real-world experience in core classes. Students learn concepts such as customer relations, distribution systems and pricing structures, brand equity, and sales team management. Additionally, both core and elective courses cover research methodology and advertisement training.

Michigan's marketing BBA program emphasizes collaborative effort among its undergraduates, and students often get together to work on team projects or plan group presentations. Almost all courses strive to incorporate case-based learning, so students will study actual examples of marketing strategy in addition to hypothetical textbook cases.

Indiana University in Bloomington, IN

School Highlight: At Indiana University in Bloomington, IN, students can work in the Customer Interface Virtual Laboratory and participate in national sales competitions.

For 2017, Indiana University in Bloomington was ranked tied for #36 among all public schools in the country by U.S. News & World Report. Its undergraduate marketing program was ranked #6 for the same year.

The Kelley School of Business at Indiana University offers two relevant bachelor's degree programs: marketing and professional sales. The first program is intended for students who want to work in retail management, marketing research, advertising, or brand management. The second major is designed specifically for aspiring sales representatives. Both programs include marketing-specific courses alongside general education requirements. In addition to marketing-specific courses, internships are available at Fortune 500 companies.

Top Marketing Schools

Here are some other schools with quality bachelor's degree programs in marketing:

School Name Location Distinction
New York University New York, NY New York University's Stern School of Business offers a program that covers marketing topics including branding, personal influence, personal decision making, and environmental effects
Notre Dame University South Bend, IN About 65% of students study abroad
University of Texas-Austin Austin, TX Students in the McCombs School of Business can pursue international study utilizing the school's partnerships in 25 countries
University of Virginia Charlottesville, VA The University of Virginia's McIntire School of Commerce was ranked #7 for its undergraduate marketing program by U.S. News & World Report for 2017
University of Wisconsin-Madison Madison, WI The University of Wisconsin-Madison's Lubar School of Business was ranked #10 for the undergraduate marketing program for 2017
Washington University St. Louis, MO The Olin Business School, which offers a marketing major within its Bachelor of Science in Business Administration (or BSBA) degree, was ranked #14 for its undergraduate business program by U.S. News & World Report for 2017

In summary, undergraduates who want to earn a bachelor's degree in marketing can get an excellent education at one of the business schools that U.S. News & World Report recognized for its educational quality in this specialized area of business.

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