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MBA in Digital Media Management: Program Overview

Master of Business Administration (MBA) programs with concentrations in entertainment or digital media management prepare students to provide behind-the-scenes leadership in the development and production of digital media projects, such as television, music, video games, and movies. View article »

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  • 0:00 Essential Information
  • 0:32 MBA in Digital Media…
  • 1:11 Popular Career Options
  • 1:28 Continuing Education

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Video Transcript

Essential Information

Program Level(s) Master of Business Administration
Field(s) of Study Business administration with an emphasis on digital media management
Prerequisites Bachelor's degree; satisfactory score on GMAT or GRE
Career Options Entertainment manager, event production manager, digital marketing manager, film and music producer

Source: U.S. Bureau of Labor Statistics

MBA programs with a focus in digital media management generally require two years to complete and combine training in core business processes with the study of various entertainment industries and corporations. Opportunities are available to develop general business skills to maximize return-on-investment, use technology to help company growth and create innovative digital concepts. Some programs are offered in traditional daytime formats, while others provide flexible part-time schedules.

Find schools that offer these popular programs

  • Multimedia and Digital Communication

MBA in Digital Media Management

Entrance to MBA programs is often competitive and requires completion of a bachelor's degree from an accredited college, satisfactory scores on the Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE), letters of recommendation, and a resume. Work experience in a related field may be beneficial for prospective students. The curriculum is made up of general business courses that emphasize the application of business principles to the digital media field. Topics include:

  • Accounting and finance
  • Marketing
  • Management
  • Legal issues
  • Information systems
  • Digital technologies

Popular Career Options

Graduates of MBA programs have a range of options, including using entrepreneurial skills to develop new programs that utilize digital media. Careers are available as:

  • Entertainment manager
  • Event production manager
  • Digital marketing manager
  • Film and music producer

Continuing Education

Graduates of the MBA in Digital Media Management program can continue their education in a Ph.D. in Media program. Students are required to complete advanced media-related courses and a dissertation. Graduates work in universities educating students and performing research.

Digital media managers seeking a master's degree must first have a bachelor's degree and seek as much hands on experience as possible.

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