|Program Level(s)||Master of Business Administration|
|Field(s) of Study||Business administration with an emphasis on digital media management|
|Prerequisites||Bachelor's degree; satisfactory score on GMAT or GRE|
|Career Options||Entertainment manager, event production manager, digital marketing manager, film and music producer|
Source: U.S. Bureau of Labor Statistics
MBA programs with a focus in digital media management generally require two years to complete and combine training in core business processes with the study of various entertainment industries and corporations. Opportunities are available to develop general business skills to maximize return-on-investment, use technology to help company growth and create innovative digital concepts. Some programs are offered in traditional daytime formats, while others provide flexible part-time schedules.
Find schools that offer these popular programs
- Multimedia and Digital Communication
MBA in Digital Media Management
Entrance to MBA programs is often competitive and requires completion of a bachelor's degree from an accredited college, satisfactory scores on the Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE), letters of recommendation, and a resume. Work experience in a related field may be beneficial for prospective students. The curriculum is made up of general business courses that emphasize the application of business principles to the digital media field. Topics include:
- Accounting and finance
- Legal issues
- Information systems
- Digital technologies
Popular Career Options
Graduates of MBA programs have a range of options, including using entrepreneurial skills to develop new programs that utilize digital media. Careers are available as:
- Entertainment manager
- Event production manager
- Digital marketing manager
- Film and music producer
Graduates of the MBA in Digital Media Management program can continue their education in a Ph.D. in Media program. Students are required to complete advanced media-related courses and a dissertation. Graduates work in universities educating students and performing research.
Digital media managers seeking a master's degree must first have a bachelor's degree and seek as much hands on experience as possible.