A Master of Business Administration (MBA) program in Marketing Management provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation. Courses involve conducting and analyzing extensive market research before putting together marketing campaigns. Students can also expect to learn about product development, management and sales promotion. In addition, many MBA programs in marketing and marketing management place a strong emphasis on social networking, internet technologies and emerging media platforms corporations can use to market products and services. To enroll in one of these two-year programs, you must have completed a bachelor's program in a related area, such as business, marketing, accounting or finance.
MBA in Marketing Management
Courses in an MBA in Marketing Management program focus on practical strategies and emerging technologies in the marketing field. In addition to studying sales promotion, some common courses in the curriculum cover:
- Product development and design
- Brand and product management
- New media platforms
- Marketing services
- Managing customer and business relationships
Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics (www.bls.gov), there were 259,200 marketing managers employed in the United States in 2018. Employment was expected to increase by 8% between 2018 and 2028. The median annual wage for a marketing manager in May 2018 was $134,290 .
Continuing Education Options
Some universities offer doctoral programs in marketing for those looking to perform advanced research in the field. A Doctor of Philosophy (Ph.D.) in Marketing typically prepares students for positions in academic and scholarly institutions. Students can expect to learn more about the relationships between consumers and products, breakdown of industry demographics and basics of behavioral and quantitative marketing methods.
Overall, an MBA in marketing management provides students with comprehensive training in the field so that they can pursue executive positions in the industry or doctoral studies in marketing.