A Master of Business Administration (MBA) degree program covers a range of subjects related to business, such as management, public policy and ethics. There are only a few MBA programs offering concentrations in marketing strategies, but extensive marketing courses are usually available to interested students. Some MBA programs offer their coursework fully or partially online. When choosing a business school, students should ensure that it is accredited by the Association to Advance Collegiate Schools of Business (AACSB). In order to apply, students must hold a bachelor's degree and submit scores from the Graduate Management Admission Test (GMAT). Applicants to MBA programs may also be required to have significant professional experience.
Master's Degree in Marketing Strategies
MBA programs with a marketing strategy concentration offer coursework in marketing principles and their benefits as part of a business plan. A typical MBA program with a concentration in marketing strategies might include courses in the following:
- Entrepreneurial marketing
- Marketing forecasting methods
- Real estate finance
- Multicultural marketing
- Consumer behavior
Popular Career Options
Graduates with an MBA in marketing strategies may consider one of the following occupations:
- Marketing consultant
- Project supervisor
- Marketing researcher
- Insurance agent
- Sales executive
Continuing Education Information
After earning an MBA with a concentration in marketing strategies, students can benefit from an additional graduate or professional degree. For instance, a law degree can accelerate careers in entertainment, sales and advertising.
In conclusion, MBA students can focus their studies on marketing strategies in order to prepare for high-level careers in the field. They may also pursue advanced studies after graduation.