Marketing Administrator Overview
|Degree Level||Associate's degree for entry level; bachelor's degree for management positions|
|Degree Fields||Marketing, communications, advertising, public relations|
|Key Skills||Strong written and verbal communication, organizational, research, analytic, and management skills|
|Salary||$44,174 (2020 median)|
Sources: Job postings (February 2020), PayScale.com
Marketing administrators coordinate the activities of marketing and PR departments, which can include placing advertisements and coordinating the logistics of trade shows and special events. To ensure their advertising strategies remain relevant, they must stay aware of industry trends and be able to analyze and present market research to their departments, which requires strong research and analytical skills. Because marketing administrators communicate both within their own departments and with clients, they must possess strong written and verbal communication skills and be comfortable addressing large groups. Marketing firms typically handle many projects at once, so administrators must be organized and able to multitask.
Let's trace the steps to become a marketing administrator.
Step 1: Earn an Undergraduate Degree
Entry-level positions in marketing administration typically require an associate degree; however, mid-level management positions require a bachelor's degree. Majors applicable to aspiring marketing administrators include communication arts, marketing, advertising and public relations. Coursework in this programs will train them to market and build connections for a company or business. A business administration major may also be a viable option.
Step 2: Gain Work Experience
Entry-level jobs and internships can be found with employers specializing in media, goods and services. These positions typically include a number of duties, such as creating weekly newsletters or e-letters for a company's client list, developing advertising campaigns for the public and working with the media team to design new projects. Some companies have specific requirements for future marketing administrators, such as prior work experience in graphic design.
Step 3: Join the AMA
The American Marketing Association (AMA) offers membership to professionals in the marketing field. Becoming a member of this group can propel marketing administrators to more career opportunities, as well as keep them up to date on the changes that may affect their industry. Conferences held by the AMA allow its member to build contacts within the marketing workforce.
Step 4: Advance Your Education and Career
A master's degree in business administration and marketing could further a marketing administrator's job prospects. Master's-level coursework typically includes market research, consumer behavior and international marketing. Graduates will have the leadership skills and theoretical knowledge necessary to take on a more vital role within the company. They may also be eligible for a promotion to marketing manager or director. Advanced job duties might include analyzing marketing strategies and products, conducting research for new products and implementing promotion programs.
In summary, a marketing administrator typically needs an undergraduate degree in marketing, communication arts or a related field, as well as work experience with an employer specializing in media, goods or services. Membership in the the American Marketing Association and a graduate degree in business administration and marketing could help these professionals advance in their field.