A master's degree program in marketing analysis teaches students to apply marketing principles to business models. Most master's degree programs in marketing analysis build upon previously gained knowledge of business principles and marketing theory learned in bachelor's programs. The specific undergraduate degree is somewhat flexible however, as long as a student has taken sufficient courses in statistics, business, programming, and maths. An internship in the field may be an option. Graduates may qualify for voluntary certifications offered by several professional organizations for marketing analysts.
Master's in Marketing Analysis
Graduate programs in marketing analysis include advanced courses in market research, marketing management and business strategies. Some specific examples are listed below:
- Market research
- Marketing knowledge management, strategies, and planning
- Consumer behavior
- Precision and internet marketing
- Strategy and technology
- Advanced data, forecasting, and time series analysis
A master's degree in marketing analysis can prepare students for several different careers in the marketing field. Some of these include:
- Senior marketing analyst
- Marketing database analyst
- Marketing researcher
- Sales marketing analyst
- Decision sciences/statistical analyst
Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), the number of working market research analysts was expected to increase 20% between 2018 and 2028, which is much faster than other career fields. As of May 2018, the median salary for market research analysts and marketing specialists was $63,120, according to the BLS.
Several organizations offer voluntary certification options for professional marketing analysts. The American Academy of Financial Management offers a Chartered Marketing Analyst credential to individuals who have at least seven years of experience in the field. The American Academy of Project Management offers a Chartered Marketing Analyst Certification, while the Global Society for IT Management offers a Certified E-Marketing Analyst credential.
Achieving a master's degree in marketing analysis may be a wise career and professional choice for students who are interested in becoming analysts and researchers or seeking professional certification.