Marketing Architect: Job Description, Duties and Requirements

Sep 22, 2019

Learn about the education and preparation needed to become a marketing architect. Get an overview of the requirements as well as details about education, training and job responsibilities to determine if this is the career for you.

It is necessary to have a bachelor's degree in computer science or a related field to become a marketing architect. Relevant work experience is also essential, and some employers may require three to ten years of experience in data warehousing. Proficiency in data-processing software and the ability to learn new software and applicants effectively are also essential for these professionals.

Essential Information

While the job title of marketing architect isn't commonly used, business intelligence (BI) architects are relatable since business intelligence concepts are often applicable to marketing. Business intelligence architects use software to design and construct databases that assist companies in making marketing decisions. This career usually requires a bachelor's degree, previous field experience and strong knowledge of data-modeling methods.

Required Education Bachelor's degree in computer science or related field
Projected Job Growth (2018-2028)* 20% for market research analysts
Average Annual Salary (2018)* $70,960 for market research analysts and marketing specialists

Source: *U.S. Bureau of Labor Statistics

Job Description for Business Intelligence Architects

Business intelligence architects relate to marketing architects because they both help companies find solutions for marketing issues. Business intelligence is the process of sorting and analyzing high volumes of data to determine what information is required to make educated marketing decisions. By monitoring this data, BI architects can note market trends and conditions. Marketing architects also design and construct data infrastructures that allow businesses to easily access the data in an organized manner.

Business Intelligence Architect Duties

During the data-processing procedure, business intelligence architects collect, consolidate and analyze information. They also provide easy access to the information by designing and constructing a database using programming software, such as online analytical processing or multi-dimensional database software. BI architects participate in determining guidelines for database schematics and offer business professionals advice during the decision-making process. Marketing architects may also train and manage a team of data-processing and technology professionals to assist in completing projects.

Requirements for Becoming Business Intelligence Architects

According to a February 2011 job search on, employers typically prefer to hire applicants who have at least a bachelor's degree in computer science. Colleges and universities commonly offer bachelor's degree programs in computer science, which usually focus on theories and practical applications in the field. Courses may include programming principles, data structures, problem-solving strategies, object-oriented algorithms and computer system architecture. Some companies look for business intelligence architects with a master's degree in computer science.

Additional Requirements

Working as a BI architect requires experience, and depending on the position's demands, employers may seek individuals with 3-10 years of practice in data warehousing. Applicants should be proficient in data-processing software and adaptable to new technology. They should also have experience applying data-modeling methodology and theories to meet various long-term and short-term business objectives. Companies expect their business intelligence architects to have a familiarity with Oracle and Structured Query Language (SQL), among other skills.

Career and Salary Information

While the U.S. Bureau of Labor Statistics doesn't provide employment information specific to business intelligence architects, it does estimate the job growth of market research analysts, who analyze market trends and create evaluating methods. Jobs in this field were projected to see a 20% increase from 2018-2028, which is considerably faster than the national average for all career fields. The average annual wages of these workers were $70,960 in May 2018.

Marketing architects create software that is used to gather data relevant to a company's marketing decisions. The information they gather is essential to decisions about marketing strategies the company will use. Professionals in this field need to be adept at computer programming, data collection and data analysis.

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