Marketing Copywriter: Job Description, Duties and Salary

Sep 28, 2019

Marketing copywriters' main goal is to get consumers to buy or use their clients' products or services. The minimum education requirement for a marketing copywriter is a bachelor's degree in journalism, communications, marketing or a related field.

Essential Information

Marketing copywriters prepare creative and persuasive copy to urge consumers to purchase a client's goods or services. Copy is used in several media vehicles, including television, print and radio. Prospective marketing copywriters should seek a bachelor's degree in communications, English, journalism, advertising or marketing. In addition, examples of previous writing or completion of an internship program can be beneficial. Marketing copywriters should also be knowledgeable about their employer's industry, services and/or product line.

Required Education Bachelor's degree in communications, journalism, advertising or related field
Other Requirements A writing portfolio or completion of an internship can be helpful
Projected Job Growth (2018-2028)* 4% (for all media and communication workers)
Mean Salary (2018)* $75,880 annually (for writers working in public relations, advertising and related fields)

Source: *U.S. Bureau of Labor Statistics

Job Description

Marketing copywriters create persuasive writing to promote the sale of a business' product or service. The writing is used in various print and broadcast materials, such as newspaper and magazine ads, television commercials, direct mail campaigns and radio announcements. Copywriters often integrate the copy with graphic images, music and other visual and sound components.

Job Duties

Marketing copywriters interact with clients to learn about the product or service being sold and how each client wants it presented to the public. Marketing copywriters discuss what kind of marketing plan the client has designed and which vehicles the client will use to present the product, such as radio or television commercials, newspaper or magazine ads, or direct mail marketing.

In addition to discussing details with the client, a marketing copywriter also meets with multimedia professionals to discuss which sound and visual elements to incorporate with the copy. The marketing copywriter may also meet with the advertising agency's art director to consult on style and copy length.

After gathering all the necessary information, the marketing copywriter begins creating copy that attempts to persuade the target market to purchase or use the client's product or service. Several edits and rewrites are sometimes necessary to ensure the copy is creative, attention-grabbing, effective and that it meets the client's approval.

Marketing copywriters write copy for several different marketing materials, including articles, newsletters, speeches and other publicity materials. Because clients and their products vary, marketing copywriters write in different styles and tones in order to reach a variety of audiences.

Computers are an essential tool of marketing copywriters. Working with assorted computer software programs, word processing, entering data, conducting Internet research and keeping in contact with clients and supervisors via e-mail are often part of the marketing copywriter's duties.


Writers who worked in public relations, advertising and related fields, including marketing copywriters, earned an annual mean wage of $75,880 in May 2018, according to the U.S. Bureau of Labor Statistics ( Marketing copywriters with knowledge of new social media technology are expected to have an advantage on the competition.

Marketing copywriters write marketing materials for clients or the company with which they are employed. Marketing copywriting can include a number of different mediums, including newsletters, magazine ads and television commercials. The job usually requires a bachelor's degree in communications, advertising, journalism or a related field.

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