School and Ranking Information
There are about 11 schools within 70 miles of Salt Lake City with programs in marketing. The following schools are considered the top three based on school rankings, tuition and degree levels offered in the field:
- Winner: Brigham Young University, located in Provo, is in first place for its numerous national university and business school rankings from U.S. News & World Report, low tuition rates and different degree levels available in the field.
- Runner Up #1: The University of Utah in Salt Lake City is the first runner up due to it awarding the most marketing degrees in 2011 and its location right in Salt Lake City..
- Runner Up #2: Westminster College, also located in Salt Lake City, is in third place for its regional rankings from U.S. News & World Report and multiple program options in the field.
School Comparison Chart
|Category||Brigham Young University||University of Utah||Westminster College|
|Ranking(s)||68th for National Universities, 31st for Best Undergraduate Business Programs, 15th for Best Value Schools, 30th for Best Graduate Business Schools||125th for National Universities, 72nd for Best Undergraduate Business Programs, 60th for Top Public Schools, 61sst for Best Graduate Business Schools, 64th for Best Part-Time MBA||22nd for Regional Universities (West), 9th for Best Value Schools|
|Location||Provo, UT (38.5 miles from Salt Lake City)||Salt Lake City, UT||Salt Lake City, UT|
|School Type||4-year, private not-for-profit||4-year, public||4-year, private not-for-profit|
|Tuition & Fees (2012-2013)||$4,710 (Undergraduate), $5,950 (Graduate)||$7,139 (Undergraduate, in-state), $22,642 (Undergraduate, out-of-state), $6,279 (Graduate, in-state), $19,989 (Graduate, out-of-state)||$28,210 (Undergraduate), $12,614 (Graduate)|
|Business Marketing Award Levels Offered||Bachelor's and master's||Bachelor's and master's||Bachelor's, master's and postgraduate certificates|
|Business Marketing Degrees Awarded (All Levels) in 2012||59**||75**||43**|
|2011 Undergraduate Graduation Rate (in 150% of normal degree time)||78%**||55%**||66%**|
|Noteworthy||Founded and supported by The Church of Jesus Christ of Latter-day Saints (also known as Mormon)*||In 2010 the Association of University Technology Managers (AUTM) ranked it 1st for new startups based on the school's own research***||Offers the McNair Scholars program for low-income, first generation and underrepresented students*|
Sources: *U. S. News & World Report, **NCES College Navigator, ***Schools' Websites
Winner: Brigham Young University (BYU)
- Business school is accredited by the AACSB (Association to Advance Collegiate Schools of Business)
- In 2012, BusinessWeek ranked 39th the marketing program at BYU
- NCES reports 80% of full-time students who began in 2010 returned for their second year
The Marriott School of Business at BYU offers a BS in management with a concentration in marketing. This field of study prepares students for careers in e-marketing, product and brand management, consumer product sales, database analysis and many other entrepreneurial endeavors. The Kay and Yvonne Whitmore Global Management Center at BYU offers the Global Marketing Business study abroad program, a four week marketing trip to Europe and the Far East where students have the opportunity to interact with marketing professionals in the world's most dynamic markets. The MBA program offers five different areas of specialization, one of which is marketing. The educational approach for the MBA involves study groups where students are placed according to their interests and backgrounds as well as case studies of real business situations. After completing the core courses, MBA marketing students have two more requirements: a market research course and a marketing field study in which students perform real marketing research for a company. The MBA program also offers off-campus challenges and competitions to help students gain valuable experience within a variety of enterprises.
Runner-Up #1: University of Utah (U of U)
- Notable alumni: John Warnock, cofounder of Adobe Systems, Inc.
- The David Eccles School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB)
- U. S. News & World Report indicates marketing is among the five most popular majors for students graduating in 2011
Students looking to obtain a major in marketing at U of U must begin by taking general education and six pre-business courses (in accounting, microeconomics, business, computer, math and statistics).To be admitted to the very competitive upper division, students need an application and a GPA above 3.0. Once admitted, students must complete an additional application declaring their major. Majoring in marketing implies gaining a deep understanding of the relationship between consumers and the organization. Some of the courses offered are marketing through interactive media, advertising, personal selling and international marketing. The David Eccles School of Business at U of UT offers an MBA with a concentration in marketing as well as a PhD program in which students receive preparation to engage in academic research. PhD students may select a concentration in quantitative and managerial marketing (to study applied marketing issues) or in consumer behavior marketing (to study issues related to consumers such as emotions and decision making). Students may customize their 5-year program of study which includes subjects like strategic marketing and public policy issues in marketing. U of U also offers marketing professionals a program in Internet marketing.
Runner-Up #2: Westminster College (WC)
- The school of business is accredited by the Association of Collegiate Business Schools and Programs (ACBSP)
- Low student-faculty ratio of 11:1, as reported by NCES
WC's Business Studies program at the Bill and Vieve Gore School of Business allows students to graduate with either a B. S. or a B. A. with a concentration in marketing. The Accelerated MBA program for undergraduates, results in a graduate degree when adding 36 credit hours. At the graduate level, WC's MBA program offers courses in marketing new ventures, strategic marketing, marketing research, special topics in marketing, marketing of innovative products and international marketing. Students interested in the MBA program at WC are admitted through a combination of undergraduate studies, professional experience and leadership potential. Students wishing to update their marketing skills may opt for a graduate business certificate in this field of study. WC's Career Resource Center can help students obtain internship opportunities that will enhance their professional experience.