Top School in Raleigh, NC, for a Marketing Degree

Few schools in the Raleigh, NC, area have top ranking business schools with a marketing concentration. Read on to find out more about what these top schools have to offer for marketing, as well as tuition and degree information.

School and Ranking Information

There are a few public and private not-for-profit schools in the Raleigh area with degrees in marketing. The following schools are considered the top three based on rankings, degree levels available and total number of degrees awarded in the field:

  • Winner: Duke University, located in Durham, is the winner for its multiple national rankings from U.S. News & World Report in 2013, number of degrees awarded and high degree levels offered in the field.
  • Runner Up #1: North Carolina State University in Raleigh is the first runner up for its tuition rates and program options.
  • Runner Up #2: Meredith College, situated within Raleigh, takes third for its high regional ranking assigned by U.S. News & World Report in 2013 and for its location.

School Comparison Chart

Category Duke University North Carolina State University Meredith College
Ranking(s) 4th top business school in the U.S. for marketing MBA programs (2013)*
11th among graduate business schools in the U.S. (2013)*
8th among national universities (2013)*
87th undergraduate business program among national universities (2012)*
88th graduate business school in the U.S. (2013)*
73rd top part-time MBA program in the U.S. (2013)*
106th among national universities (2013)*
3rd among regional colleges in the South (2013)*
Location Durham, NC (23 miles from Raleigh) Raleigh, NC Raleigh, NC
School Type 4-year, private not-for-profit 4-year, public 4-year, private not-for-profit
Tuition & Fees 2012-2013 $43,567 (graduate)** $7,788 (undergraduate, in-state)**
$20,953 (undergraduate, out-of-state)**
$8,934 (graduate, in-state)**
$20,982 (graduate, out-of-state)**
$29,186 (undergraduate)**
Marketing Concentration Degree Levels Offered Master's and doctoral degrees Bachelor's and master's degrees Bachelor's degrees
Business Administration and Management Degrees Awarded (All Levels) in 2011-2012 749** 697** 30**
Undergraduate Graduation Rate (in 150% of normal program time) for 2006 Entering Class 95%** 71% (11% transfer-out rate)** 59%**
Noteworthy The business school brings in executives from major corporations to discuss business issues and strategies as part of a distinguished speaker series Graduate assistants can earn $3,000 each semester for their work, in addition to other financial support Offers internships and study abroad experiences for business students

Sources: *U.S. News & World Report, **NCES College Navigator.

Find schools that offer these popular programs

  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

Winner: Duke University

  • The university's student to faculty ratio is seven-to-one, per NCES
  • Since 1982, more than 40 students have obtained their doctoral degree in marketing, according to Duke University
  • Fuqua School of Business has locations in the U.S., India, China, Russia, United Arab Emirates, United Kingdom and South Africa
  • Current students and alumni can consult with more than 25 staff members at Fuqua's Career Management Center

Duke offers four options for a Master of Business Administration (MBA) with a concentration in marketing: the daytime MBA, weekend MBA, global executive MBA and cross-continent MBA. The daytime MBA program allows students to further specialize in an area of marketing, such as product management or market analysis and strategy. Business students can participate in many extracurricular activities at the Fuqua School of Business, including case competitions, non-profit board member work, and executive mentorship opportunities. Student organizations hold conferences to discuss marketing topics with industry leaders. Annual student trips are taken to explore job opportunities in different regions of the country.

Duke also offers a Ph.D. in Marketing program through the Fuqua School of business. Graduates of the Ph.D. program have become professors at Ivy League and other high-profile schools.

Runner-Up #1: North Carolina State University

  • Study abroad opportunities are available in 14 countries across five continents
  • The NCSU chapter of the American Marketing Association hosts a biannual event for students to meet potential employers

NCSU's Poole College of Management offers a Bachelor of Science in Business Administration with a marketing concentration and an MBA with a concentration in marketing management. The MBA can be completed on a full-time or part-time schedule and either online or in-person. Poole students engage in research activities in business courses and through the honors program, with the chance to present outstanding work to the college. Workshops, events, coaching, and internships are all part of the available career services. Assistantships, which provide partial tuition coverage and a stipend, are granted to full-time graduate students who are in excellent academic standing. There are 99 faculty members at the AACSB-accredited Poole College of Management.

Runner-Up #2: Meredith College

  • The School of Business hosts a university-wide business plan competition, with cash prizes, for full-time undergraduate students from all majors
  • Meredith College only admits women to its undergraduate programs

Meredith College's School of Business offers a Bachelor of Science in Business Administration with a minor in marketing. Students interested in marketing can get involved with Meredith College's chapter of the American Marketing Association. Outstanding students may be invited to join Beta Gamma Sigma, the national business honor society. Students can earn three credit hours for internships with companies and organizations.


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