School and Ranking Information
Tulsa, OK, and the surrounding areas are home to only a few public, nonprofit and for-profit institutions offering sales and marketing studies, which are mainly concentrations within business programs. Based on their national rankings, graduation rates and degree offerings, the following schools are considered the top three among Tulsa institutions for sales and marketing degree programs:
- Winner: As the only nationally ranked school, the University of Tulsa lands in the top spot for sales and marketing programs in the city. It is also the largest of the three schools in terms of enrollment, and it has the highest graduation rate. It offers a marketing major within the bachelor's degree program in business administration.
- Runner Up #1: Since it awards the highest number of degrees in sales and marketing and is the only other 4-year school located directly in Tulsa with these types of programs, Oral Roberts University is named the first runner up. Students can pursue sales and marketing studies at the bachelor's and master's degree levels.
- Runner Up #2: Oklahoma Wesleyan University lands in the third spot. Although it has the lowest graduation rate and awards the lowest number of degrees in the field of study, the university is a highly ranked regional school and is the only one of the three to offer an online option for its MBA program, which has a marketing concentration. It also awards a bachelor's degree in marketing.
School Comparison Chart
|Category||University of Tulsa||Oral Roberts University||Oklahoma Wesleyan University|
|Ranking(s)|| 86th among national universities in 2014*
93rd among best graduate business schools in 2013, nationwide*
159th among best undergraduate business programs in 2013, nationwide*
|54th among regional universities (West) in 2014*|| 8th among regional colleges (West) in 2014*
147th among best online graduate business programs in 2013*
|Location||Tulsa, OK||Tulsa, OK||Bartlesville, OK (40.3 miles from Tulsa)|
|School Type||Four-year, private not-for-profit||Four-year, private not-for-profit||Four-year, private not-for-profit|
|Tuition & Fees (2012-2013)||$33,095 (undergraduate)**|| $21,576 (undergraduate);
| $21,140 (undergraduate);
|Marketing Degree Levels Offered||Bachelor's degrees||Bachelor's and master's degrees||Bachelor's and master's degrees|
|Marketing Degrees Awarded (All Levels) in 2011-2012||18**||20**||6**|
|Most Popular Marketing Program in 2011-2012||Bachelor of Science in Business Administration in Marketing (18 awarded)**||Bachelor of Science in Marketing (20 awarded)**||N/A|
|Graduation Rate (in 150% of normal program time) for 2006 Entering Class||66%**||51%**||45%**|
|Noteworthy||Students can do marketing internships, join a research program and participate in professional organizations||Some professors have experience in upper-level business positions, like company executive and president||Undergraduate students can complete internships for college credit|
Sources: *U.S. News & World Report, **NCES College Navigator.
Winner: University of Tulsa
- 11-to-1 student-to-faculty ratio
- Program has accreditation by The Association to Advance Collegiate Schools of Business (AACSB) International
- Study abroad opportunities are available
- Students do projects for clients in the industry
The Collins College of Business at the University of Tulsa offers a bachelor's program in business administration with a major in marketing. Students study a variety of business concepts, including economics, management, finance, information systems, business law and accounting, as well as learning to use common business software. The marketing major features opportunities to meet with marketing leaders and perform team projects with other students. Courses include consumer behavior, marketing management and marketing research, and some available electives include sales management, international marketing, marketing communications and advertising. Students can also pursue a marketing internship or attend a marketing seminar for elective credit.
Runner-Up #1: Oral Roberts University
- Business college has accreditation by the Accreditation Council for Business Schools and Programs (ACBSP)
- Students can participate in business projects and competitions
- Internship opportunities are available
- Graduates have been employed in non-profit organizations, governmental organizations, academic institutions and private companies
Students at Oral Roberts University can pursue either a Bachelor of Science in Marketing or a Master of Business Administration with a marketing concentration. Undergraduates study marketing topics that include consumer behavior, sales management, marketing management, marketing research, promotional management and business communications. In addition to completing additional business courses, students do a senior paper and attend business seminars. The graduate program features a marketing internship for elective credit, as well as courses that cover personal selling, international marketing, consumer behavior and promotional management. Students also take several general business courses and participate in a graduate business seminar before graduation.
Runner-Up #2: Oklahoma Wesleyan University
- Both the bachelor's and master's programs have International Assembly for Collegiate Business Education (IACBE) accreditation
- Master of Business Administration program is also available online
The Chesapeake Energy School of Business offers a Bachelor of Science in Marketing and a Master of Business Administration with a concentration in marketing. Students in the bachelor's program complete courses in advertising, public relations, consumer behavior and marketing management, and they can choose to either do an internship or take a small business management course. Foundational business courses are also required. The graduate program features seminars in accounting, economic tools and finance, as well as various management and leadership courses. In addition to studying marketing management, students take a course in advertising and public relations, and they can choose between studying international marketing or taking a course in special topics.