School and Ranking Information
Marketing studies in and within 25 miles of San Bernardino, CA, are found mainly through business administration and management programs and are less commonly found as standalone programs. Based on rankings and graduation rates, the following three institutions are considered the top schools in and near San Bernardino for marketing degree programs:
- Winner: As the only nationally ranked school and with the highest ranking for its undergraduate business programs, the University of California - Riverside earns the top spot among the three schools. Students of the Bachelor of Business Administration program can major in marketing.
- Runner Up #1: The University of Redlands' high regional ranking and graduation rate place this school as the first runner up. The university offers two bachelor's degree options for marketing students.
- Runner Up #2: While it is also a regionally ranked school, California State University - San Bernardino ranks below the University of Redlands, and it also has the lowest graduation rate. It is, however, the only of the three schools found directly in the city. Its marketing studies are found at the bachelor's degree level.
School Comparison Chart
|Category||University of California - Riverside||University of Redlands||California State University - San Bernardino|
|Rankings|| #112 among national universities (2014),
#72 among best undergraduate business programs, national (2013),
#46 among top public schools, national (2014),
#35 among best value schools, national (2014)*
| #12 among best universities in the West, regional (2014),
#5 among best value schools, regional (2014)*
|#57 among best universities in the West, regional (2014),
#306 among best undergraduate business programs, national (2013),
#17 among top public schools, regional (2014)*
|Location||Riverside, CA (8.6 miles from downtown San Bernardino)||Redlands, CA (6.2 miles from downtown San Bernardino)||San Bernardino, CA (8.2 miles from downtown)|
|School Type||4-year, public||4-year private, not-for-profit||4-year, public|
|Undergraduate Tuition & Fees (2012-2013)|| $12,960 in-state,
|Graduation Rate (in 150% of normal degree time) for 2006 Entering Class||66%**||72%**||44% (3% transfer-out rate)**|
|Noteworthy||Largest business program in the University of California system||The Banta Center for Business, Ethics, and Society||The school hosts a chapter of the American Marketing Association|
Sources: *U.S. News and World Report, **National Center for Education Statistics (NCES).
Winner: University of California - Riverside
- According to the school, student enrollment in business programs is ethnically diverse
- The American Marketing Association hosts a club on campus
- Undergraduate business students can participate in the Student Ambassador Program
- Business was the 2nd most popular undergraduate field of study in 2011-2012, according to the NCES
The School of Business Administration at the University of California - Riverside offers 6 areas of concentration - including marketing - in its undergraduate Bachelor of Science in Business Administration (BSBA) program. Students must complete this school's 2-year pre-business curriculum before gaining formal acceptance to the business program. In addition to general education requirements, students pursuing a BSBA with a marketing emphasis complete courses like marketing in a global environment, advertising, database marketing, and practical business forecasting. Internships in the San Bernardino area and study abroad opportunities for business students are available.
Runner-Up #1: University of Redlands
- Several short-term study abroad opportunities are available for business majors
- The business mentoring program pairs degree-seekers with established professionals in local industry
- According to U.S. News and World Report, business was the most popular undergraduate field of study in 2012
- The Center for Business GIS (global information systems) and Spatial Analysis provides curricular and research support for students and faculty
University of Redlands offers Bachelor of Arts (BA) in Management and Bachelor of Science (BS) in Business degree-completion programs with marketing concentrations. Standard admission requirements include at least 40 transferable college credits and 3 years of professional experience. However, students with 20-40 transferable credits and 2 years of experience may qualify for the Prep Year program. Students admitted to this program complete 6 courses over a 12-month period in order to qualify for entry to either the BA or BS program.
The marketing concentration in both the BA and BS programs includes internet marketing strategies, customer experience management, integrated marketing communications, and analytics. Students are also required to complete several case studies, projects, and a capstone experience. Classes meet one evening per week, and students can usually earn their bachelor's degrees within 30 months. A post-baccalaureate certificate in marketing and an MBA program with a marketing concentration are also available.
Runner-Up #2: California State University - San Bernardino
- The Executives-in-Residence program exposes students to the experience and expertise of local and national business leaders through seminars, lectures, and office hours
- The Business Alliance at CSUSB creates networking opportunities for business students, alumni, and local business leaders
- International and local internship opportunities are available
With more than 650 degrees awarded in 2011-2012, business was the most popular undergraduate field of study at California State University - San Bernardino. Students pursuing the 180-unit Bachelor of Arts in Administration can specialize in relevant fields, like marketing or sports and entertainment marketing. Students in the 198-unit Bachelor of Science in Administration program can specialize in marketing. A special major in advertising management is also available.
Several prerequisite core courses, like business law and macroeconomics, must be completed before advancing to the upper-division core course sequence. Marketing classes cover consumer behavior, advertising campaigns, and integrated marketing communication, among other topics. In addition to its bachelor's-level offerings, CSUSB also has an MBA program with a marketing management concentration.