School and Ranking Information
Students in the Sacramento area can pursue marketing education and training as a concentration through business/business administration programs. The following schools are considered the top three based on rankings, accreditation and number of degrees awarded in marketing:
- Winner: The University of the Pacific, located in Stockton, is the top pick overall because it is the only one of the three schools to be accredited through the Association to Advance Collegiate School of Business International (AACSB), and it has the highest undergraduate business program rankings from U.S. News & World Report.
- Runner Up #1: California State University, located in Sacramento, is the first runner up due to its total number of marketing degrees awarded and the ranking it received from U.S. News & World Report for its undergraduate business program.
- Runner Up #2: William Jessup University in Rocklin came in third because of its total number of marketing degrees awarded and its overall undergraduate graduation rate.
School Comparison Chart
|Category||University of the Pacific||California State University - Sacramento||William Jessup University|
|Ranking|| #112 national university,
#222 undergraduate business program in 2013*
| #66 regional university in the West,
#266 undergraduate business program
|Location||Stockton, CA (located 43 mile from Sacramento)||Sacramento, CA||Rocklin, CA (20 miles from Sacramento)|
|School Type||4-year, private, not-for-profit||4-year, public||4-year, private, not-for-profit|
|Tuition and Fees (2012-2013)||$38,320 (undergraduate)**|| $6,620 (in-state, undergraduate),
$18,278 (out-of-state, undergraduate)**
|Marketing Degree Levels Offered||Bachelor's degree||Bachelor's degree||Bachelor's degree|
|Marketing Degrees Awarded (all levels) in 2011-2012||132**||973**||35**|
|Undergraduate Graduation Rate (in 150% of normal degree time) for 2006 Entering Class||58%**||41% (5% transfer-out rate)**||39%**|
|Noteworthy||Students have an opportunity to take part in the Pacific American Marketing Association||Business programs are designed to accommodate part-time and full-time students||Christian university|
Sources: *U.S. News & World Report; **NCES College Navigator
Winner: University of the Pacific
- Program is accredited through the Association to Advance Collegiate School of Business International (AACSB)
- Ranked as the #47 best value school, according to U.S. News & World Report
- Over 90% employment rate for graduates at the university
The Eberhardt School of Business at the University of the Pacific offers a marketing concentration through its Bachelor of Science in Business Administration. Students in the program have an opportunity to take courses in marketing research, product innovation, retailing, consumer behavior and strategic marketing. The university offers interactive classroom opportunities that allow students to work with faculty members. Opportunities are also available for students to participate in internships and take part in career development projects.
Runner Up #1: California State University - Sacramento
- 98% of full-time professors have highest degree in their field
- Students have opportunity to take part in Business Honors Program
California State University - Sacramento offers a Bachelor of Science in Business with a marketing concentration. The marketing concentration provides students with an opportunity to learn about marketing principles, buyer behavior, marketing research, public relations, advertising, marketing management and multinational marketing. Internships are also available with a business, organization or government agency. Independent work projects are also offered that educate students about special problems in the marketing field.
Runner Up #2: William Jessup University
- School is accredited through the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges
- Member of the Association of Christian Schools International (ACSI)
The Bachelor of Science in Business Administration at William Jessup University is 128 credits; however, students who want to complete the marketing concentration must earn an additional 12 credits. Core business courses cover topics in management, statistics, accounting, international business and strategic management. Marketing students take courses in international marketing, marketing research, not-profit marketing and marketing communications. Students are also required to take part in an internship.